Programmatic technology delivers personalized ads that move audiences to action

Agencies, Advertisers and media owners benefit from programmatic technology. According to a Videology study, the time in which a personalized print can be placed, based on specific information about the user in an online video campaign, is from 0,36 seconds.

Programmatic technology automates the digital advertising purchasing process through a combination of computer transactions, mathematics, data and algorithms that improve the results and efficiency of large-scale campaigns.

According to an analysis carried out by Videographery The time in which a personalized impression can be placed based on specific information about the user in an online video campaign is 0,36 seconds, which is the time that separates a user's click on a specific URL and the display of the specific ad based on the information available about it.

Programmatic technology can be used in both a real-time auction environment, within a non-guaranteed pricing model, as in one of direct sales at a fixed price. The most common way to use programmatic technology is the real-time advertising auction., o RTB. RTB uses automated auctions to sell impressions at the highest bid and does so on an impression-by-impression basis..

This allows media owners to maximize their content inventory and advertisers to purchase individual impressions for their campaigns., at a price that reflects the value of each impression for the overall campaign.

Programmatic technology makes it possible to auction advertising space in real time. In a matter of milliseconds, the system makes specific content available to advertisers, that will be viewed by a specific user, and all the parameters of the available campaigns are analyzed, allocating the advertising space to the chosen one.

Agencies, Advertisers and media owners alike benefit from the actual purchase of advertising inventory. For agencies, increasing control over campaigns is key, spending efficiency and generating better results for clients. Advertisers benefit from having better tools to identify the right users for their campaigns, a more profitable scope and sampling frequency of your campaigns and the reduction in spending generated by campaigns at fixed prices. And media owners earn more revenue from their content inventory, by opening it up to a marketplace designed to maximize the value of each individual print.

Digital advertising campaign in 0,36 sg.

 

• 0.08 seconds when the user clicks on a link, The media owner asks his ad server if there are any direct sales ads to show. If not, the server then makes a call to the ad exchange
• 0.02 seconds later, The ad exchange launches its request to impression demand platforms (DSP)
• 0.12 seconds after a user accesses the URL, each DSP connected to the exchange receives a report that includes the anonymous profile of the user in question, the category of the website and information about the page and its security
• 0.005 Seconds later the DSPs cross the target and budget rules, and apply third party data
• 0.005 seconds later each DSP has already calculated the optimal price for which it would purchase the impression to reach that specific anonymous user
• 0.14 seconds after the user's first click, and only 0.02 seconds after receiving profile information, DSP responds to ad exchange
• 0.05 seconds of time the ad exchange has from here to carry out its auction and select the winner
• 0.19 Seconds have passed and the exchange sends the price and the winning ad to the media owner's ad server
• 0.23 seconds from start, and the media ad server informs the browser of the ad it has to show
• 0.36 seconds after starting the ad plays in the user's browser, who received it from the ad server at 0.31 seconds