JCDecaux ingested a 1,5% more in the first quarter of 2014, but it drops in large format media

The French outdoor advertising multinational JCDecaux maintains an increasing pace of business, after entering 574 million euros in the first quarter of 2014, with an increase of 1,5% compared to the same period last year.

International expansion, company acquisitions and increase of 1,5% in the turnover during the first three months of 2014, define the rising pace of the French outdoor advertising group JCDecaux, despite the decline in its large format commercial area.

Specifically, and according to the economic data provided by the company corresponding to the first quarter of this year, Income in this period amounts to 574 million euros, regarding the 565,7 million euros in the same period of 2013, which represents an increase in 1,5%.

This growth corresponds to two of the three commercial divisions, with increase of 1,8% in street furniture billing; of the 4,7% in transportation, Although large format media has fallen a 5,8%.

Jean-Francois Decaux, co-CEO of the company, points out in the statement that the company is “well positioned to improve the performance of the advertising market and increase its”leadership position in the outdoor advertising industry”, while estimating a second quarter with increased billing, without forgetting “the high volatility present in most markets”.