Brightcove adds HbbTV support to its Video Cloud online platform

Brightcove's Video Cloud online platform has support for the common encryption suite and Microsoft PlayReady and Martin digital rights management and licensing services., as well as for multi-bitrate MPEG-Dash encoding.

By offering support for the Hybrid Broadcast Broadband TV standard (HbbTV), Brightcove will allow TV networks to combine air broadcasts and Internet content distribution to publish personalized videos and interactive experiences for connected television and set-top box users.

With this support, Brightcove includes support for the common encryption suite in its Video Cloud online video platform (PRICE) and for digital rights management and licensing services (DRM) of Microsoft PlayReady y Martin, as well as for multi-bitrate MPEG-DASH encoding.

Brightcove Video Cloud is a platform for hosting and publishing videos that allows the dissemination of content across multiple platforms and locations with immediate access to social networks and call to action.

HbbTV is an industry standard that offers an open technology platform that combines TV services offered through traditional broadcasts with services through broadband, allowing access to exclusive Internet services to customers who use connected televisions and decoders.

To offer applications and content, In the past, interactive television standards depended on slow connections or very expensive bandwidth.. Standards like HbbTV take advantage of the widespread adoption of HD televisions and the wide availability of broadband Internet connections to offer an optimal user experience.. The networks distribute applications for televisions connected to the Internet with standard linear television. Then, apps access additional apps, to data and non-linear video content on the Internet over the IP connection.

“HbbTV enables service providers to enhance standard linear television broadcasts through personalization, allowing any chain, including free ones, offer rich and interactive experiences. Brightcove Video Cloud's HbbTV solution enables the next generation of interactive TV by offering full video workflow support for HbbTV, “making it easier for broadcasters to extend existing online workflows to connected TVs and set-top boxes.”, Says Anil Jain, Vice President and General Manager of Media Group at Brightcove.

To support HbbTV in Video Cloud, Brightcove offers support for MPEG-DASH, a broadcast technique with variable bitrate that allows the broadcast of high quality content over the Internet from conventional web servers. Brightcove also offers DRM packages through CENC, and licensing services for Microsoft PlayReady and Martin.