Indra will personalize the interaction of users with digital content with the Adapta project

The technology multinational Indra leads the R&D&I project 'Adapta: technologies for the personalization and interaction of digital content', whose purpose is to develop innovative technological solutions so that users interact with personalized digital content in different scenarios of daily life.. This solution will be tested in two pilots: an interactive panel located in a public space and another will be installed on the digital TV of a hotel.

The 'Adapta' project: technologies for the personalization and interaction of digital content' has a budget of 2,5 million euros, is part of the program Feder-Interconnect of the CDTI and is co-financed by the Technology Fund of the European Union and the Junta de Andalucía. The technological multinational Indra is in charge of coordinating the consortium of companies that participate in it, as , Sequoia Group, Characters, Wellness Telecom, Below Group y Tedial.

Besides, Research centers such as the Foundation for Research and Development of Information Technologies in Andalusia also participate in the initiative. (Loyalty) and the universities of Seville, Málaga, Granada and Polytechnic of Madrid.

The objective of this R&D&i project is to promote the consumption of audiovisual content, depending on user preferences, and that they are delivered to consumers in a personalized way, dynamic and non-intrusive, whose purpose is to create a system capable of offering multimedia content and advanced personalized interactive services of interest to different groups of users., including the group of people with disabilities.

For this, The project contemplates the development of technological solutions that collect information on characteristics, preferences, tendencies, consumption habits and even emotions experienced when receiving these contents, thus adding to the system the ability to provide feedback and 'learn' by itself what content to finally offer to each of the recipients..

Interaction with the user (both in the collection of data for the development of content and in its consumption) will be based, among other technologies, in the Microsoft Kinect gesture recognition. Thanks to this solution, Recipients will be able to interact with the content without having to have physical contact with the issuing platform through a natural user interface that recognizes gestures., voice commands, objects and images. Besides, Sensors and microphones will also be used to capture the auditory information generated by the recipient and facilitate their own interaction with the system..

Pilot projects in the tourism sector

To ensure its usefulness and future application, The Adapta project will be tested in two pilots focused on tourism, because this is one of the main assets of the Andalusian economy. The first of them will be implemented in a high-traffic public space, yet to be defined, and will serve to offer travelers (especially in the summer period) contents of interest with which to make your stay in this region more pleasant.

An interactive panel will capture the characteristics of those who pass by through the application of person identification technologies and based on already established parameters (like its characteristics, gestures the physical). The result of this prior analysis will be the issuance of advertising or informative information attractive to the recipients., as activities, places to visit or typical products to consume in the city and its surroundings.

The second pilot will be developed in a hotel environment in order to provide personalized services to clients through digital television. Thus, Promotional or advertising content of real interest to the viewer will reach each television.. For this, HBBTV technology will be used., that facilitates the broadcast of content on demand by combining broadcasting services (broadcast) and broadband (broadband). The consumer will thus be able to learn useful information for their objectives or instantly access interactive products and games with the possibility, besides, to interact naturally with those contents.

Production and editing of digital content

The Adapta project has different work packages, such as the production and editing of digital content, focused on the development of mechanisms for the generation of improved audiovisual digital content in personalization and interaction scenarios for public and private environments. It will analyze activities aimed at exploring new capabilities for automation of audiovisual production and the generation of new final content., combining original materials and their metadata.

Besides, The possibilities offered by graphic renders with great processing power for the creation of virtual scenarios will also be studied.; the different capture options, processing and presentation of images in stereoscopy environments (3D) and high image resolution (4K), graphic integrations (2D and 3D modeling) of market products within already created sequences (Virtual Product Placement) and transversal lines of work will be opened for implementations in HBBTV environments and by segments, with special attention to those for public use and advertising.

Benefits of Adapta

This project will make the automatic generation of personalized content possible, providing the user with materials of their choice, and companies important competitive advantages, given that the receivers are aware of these contents and are specifically interested in them. The resulting solution will be of special interest to the advertising market, since it will facilitate the reception of user preferences and make it possible to design content that meets their real demands..

Another benefit of the project is in the field of advanced interaction, since it not only recognizes consumer preferences and designs tailored solutions, but it facilitates, through the latest technologies, the constant relationship between the consumer and the system so that it can continue to evolve and adapt its services. For example, when displaying certain products, The system will offer the consumer to continue advancing in their knowledge, with possibilities to know where to buy them, offers, characteristics…

The importance of Adapta also lies in its conception as a new tool for social interaction and participation.. The project will allow users to access the activities and possibilities offered by digital content, interacting with them and improving their information and leisure options. The results of the project, in addition, They could be applied in many other sectors, like health, marketing, industry, bank, transportation or security.

Interactive television services

With this project, Indra reinforces its experience in the creation of interactive services for television, where he directs some of the most significant R&D&I projects that are currently being developed in this area, like ImmersiveTV, to investigate technologies for the production of immersive digital content and promote the viewer's feeling of integration with television, far beyond current 3D techniques (see more details at Digital AV Magazine).

Another notable project is SeniorChannel, which aims to create an interactive Internet television channel aimed at older people and in which this group can enjoy personalized content, interact, share knowledge and experiences, as well as have fun creating your own programs.

For more than six years Indra has also been working in the field of accessible digital television, with projects such as the advanced Digital Terrestrial Television platform (TDT) developed for the Segovia City Council, that allows citizens access to the local public administration through the electronic DNI; or the project for RTVE 'Emplea-T Accessible', the first interactive application to facilitate access to DTT services for people with visual disabilities.