Urban Research installs virtual fitting rooms in Japan's shopping malls

The installation carried out in the Parco shopping center in Tokyo has been the first experience carried out by Urban Research of its Wearable Clothing virtual fitting room, which will continue until one hundred units have been implemented in the next six years.. It is a solution that allows you to choose the garment from a catalog, see how it looks on an LCD touch screen 60 inches and complete the purchase in the online store.

The fashion brand Urban Research installed last June in the Parco department store in Ikebukuro (Tokio) a virtual fitting room, denominado Wearable Clothing, that allows customers to see how their clothes fit without having to put them on. This is a first experience that they plan to continue extending to other shopping centers in Japan and, later, to other department stores outside Japan.

It is a solution integrated with a touch screen LCD 60 inches, an iPad, the Kinect system and a camera that is responsible for scanning the user's body. The system responds to the customer's movements while they are trying on clothes virtually. According to its developer, the next step will be to feel the texture of the fabrics..

Besides, Urban Research has used 3D augmented reality technology tryvertising, which has already been used in Japan in other projects such as the augmented reality makeup mirror made by the Shiseido brand.

But it is not just a virtual fitting room but it allows the user to see the entire catalog, choose the product you want, See how it fits and be able to completely complete your purchase online. You just have to add the product to the basket and use the QR code that the machine prints to finish the process. A solution that could become a replacement for traditional store clerks.

The experience carried out in the Parco shopping center will be repeated in August at the Skytree in Solamachi and, in the future, Urban Research plans to take its Wearable Clothing solution outside the borders of Japan since “our solution is much cheaper than having to open physical branches. We estimate that in the first year of launch it could represent a 20% of total sales. Its reception on social networks has been really good, which suggests its commercial success.”.

Urban Research plans to have six units installed this year and expand the project to one hundred units by now. 2020. The brand has a showroom in Taipei and wants to push the new augmented reality dressing room for Asian markets in the future, since it is much cheaper than opening real branches in new regions.