Kite GB and Zytronic PCT technology highlight the benefits of digital signage in opticians

An ultra-thin LCD touch screen in mirror format equipped with Zytronic's PCT touch technology is the solution chosen by the London optician Kite GB to bring its services closer to customers and differentiate itself from the competition.

Based in London, Kite GB optician has installed a mirror-format touch screen that allows customers to take photos of themselves while they are trying on the glasses, see how they look and then be able to publish these snapshots on social networks. This is a project, fruit of its collaboration with the technology provider Zytronic and that has been possible thanks to its Display Technology integrator.

Zytronics focuses its activity on the production of highly sensitive touch sensors that are based on its capacitive and projective PCT technology..

The unit which has been installed at Kite GB's London store uses a PCT touch sensor with an active area of 42 inches. The sensor has been applied to toughened glass with mirror finish and is able to support multi-touch operation of 40 points. Through this solution, clients are able to take photos of themselves, using different frameworks, and then post on Twitter, Facebook, Instagram and other social networks, so that friends and family can look at the paintings and give their opinion.

“PCT technology is becoming the ideal solution for those projects where a touch screen solution through mirror surfaces is required.. Its multi-touch function , together with its resistance makes it the ideal option”, explica Ian Crosby, Director of Sales and Marketing at Zytronic.

In addition to the Zytronic PCT sensor, The system consists of an ultra-thin LCD digital signage screen, suministrada por Display Technology, offering a resolution of 1920×1080 and a wide viewing angle.

Capturing the images is possible thanks to the Logitech HD Pro C920 webcam that captures photos and video in high resolution. Custom software makes it easy to interact and share content on social media.

Zytronic PCT touch sensors are based on a 10μm thick copper capacitor array embedded within a laminated substrate.. This protects the sensor matrix from scratches, blows, Extreme temperatures or exposure to harsh chemicals sometimes endanger the life of sensors with capacitive technology. In the same way, in contrast to infrared acoustic wave technologies (AND), PCT devices do not require a bezel to accommodate sensors/emitters, so they can create attractive designs with smooth fronts.

“The vast majority of opticians do not see how technology can help them increase their income and interact with their customers.. With this experience we want to demonstrate that this is possible and that it provides a differentiating element compared to the competition.”, explains Asad Hamir, CEO of Kite GB.