Augmented reality and digital siginage combine to promote Red Hot Festival in Hong Kong

This summer, JCDecaux and Mindshare installed a digital signage screen and embedded a camera and sensors in a bus stop in Hong Kong to show what was happening on the street in real time but spiced up with an imaginary herd of zebras that merged with the urban landscape..

The trend to incorporate augmented reality in outdoor advertising is becoming increasingly important.. This is the case of an advertising campaign that was carried out this summer in Hong Kong to promote the Red Hot Festival by HSBC Credit Card, where AR technology is combined with digital signage to turn a bus stop into an entrance to a virtual world.

With a pinhole camera (pinhole) embedded in the marquee, sensor systems and augmented reality technology, JCDecaux Cityscape y Mindshare They used a shelter digital signage screen to show the street scene with some air of creativity. When passersby looked at the screen they saw the street on the other side of the bus stop but accompanied by a herd of zebras that were walking through that urban environment..

Through the sensors and the camera embedded in the screen, users could interact not only with the images of the zebras., but also take photos to share on social networks.

An experience that aimed to awaken the traveling desires of passersby through a platform that combines real-time street views with augmented reality effects, creating a shocking and surprising scene..

[youtube]https://www.youtube.com/watch?v=Tv-lVZCh-XU[/youtube]