Christie and Avollusion illuminate iconic buildings at first Hong Kong Lumieres Festival

Spectacular light installations and video projections on the facades star, until the 25 November, the nights of this event that is held for the first time in this special administrative region of China.

In addition to its rich culture and gastronomic excellence, Hong Kong is the center of light thanks to the celebration of the first festival Lights Hong Kong, that is being celebrated from the past 23 and until next time 25 November with impressive light installations, video projections and art pieces in emblematic spaces and buildings.

Specifically, Sheung Wan neighborhoods, Soho, Central, Tsim Sha Tsui and Kowloon have become the canvas for some of the most renowned local and international artists to show their vision of the city's own culture., with free activities for all types of audiences.

In these three nights of light and creation, the multinational Christie has collaborated with its technology in some of the facilities, in collaboration with your partner Avollusion, In addition, both companies are technological partners of this multidisciplinary festival of visual and light art creations., performances, audio effects and audience interaction.

As Denys Lavigne points out, vice president of Global Christie 360, “Lumieres Hong Kong is our first major collaboration since we established our new office in this city, and we are very excited about this project. “Exploring innovative ways to integrate digital experiences into urban environments continues to be a priority for our team.”.

In addition to the large-scale experiences that will illuminate the city, The Christie executive emphasizes that “we are particularly proud of the interactive painting station we have created, as it will allow visitors to express themselves and create digital art that they can share on their social networks. We trust that the result of this great collaboration between the Lumieres team, “Avollusion and our company will offer the people of Hong Kong and visitors a truly magical experience.”.

In this same line, Justin Choy, CEO of Avollusion, He also points out the satisfaction of “being part of Lumieres Hong Kong, where we have been working on the technical design since the conceptual stage of the festival. Due to space shortage, we have had to find unique solutions to counteract the challenges of executing projection mapping projects on buildings in this city and, through this event, We will show that it is possible to do it.".

Among the most notable creations of this collaboration is an attractive projection mapping on the façade of the Mandarin Oriental in Hong Kong, one of the most exclusive luxury hotels in the world. The projection canvas, what measures 34 meters wide and 33 high, illuminates with ten Christie Boxer 4K30 3DLP projectors, managed by this manufacturer's Pandoras Box servers, with content designed and produced entirely by Christie 360.

Besides, Christie has an interactive booth near the hotel to increase the user experience, which has been called LUX, and that elevates the traditional event photo booth to the level of an interactive experience, in which visitors are invited to pose for a snapshot.

Subsequently and using analog light sources, virtual brushes and custom software, snapshot is transformed into a dynamic digital art piece thanks to Christie's team of light painters. The best visual elements are then projected onto the façade of the Mandarin Oriental in Hong Kong as part of projection mapping.

“We are delighted to use light as a means to highlight Hong Kong's iconic sites and buildings through this important event,” says Lin Yu., vice president of Christie Asia Pacific-. It is also a wonderful opportunity to showcase the talents of local and international light artists to accentuate the beauty and vibrancy of this city.. “The deployment and use of our projectors in various locations helps us achieve this goal of entertaining audiences and offering a fantastic shared experience.”.