Gran Madrid Casino – Colón integrates NEC Display's digital signage solutions to bring its services closer to the customer

The large format models V652 and V552 from NEC Display have been the display options chosen by Casino Gran Madrid – Columbus for its facilities. In addition, Touch screens from this manufacturer have also been incorporated into the two totems at the entrance and in the restaurant area..

In order to establish more direct communication with your clients, the Gran Madrid Casino – Colón has opted for digital signage for its facilities. Concretely, has implemented audiovisual technology NEC Display Solutions, project that has been carried out with the help of Sutega, integrator that was selected by the Casino for its experience in implementing this type of solutions in other casinos.

“We chose NEC Display technology because the features offered by its products, compared to other equivalent models of the competition, they are superior, Furthermore, the quality/price ratio is very good.. Besides, Casino Gran Madrid's previous experience with NEC professional screens in its Torrelodones casino had been very positive, which was also key for their choice as a partner”, declares Diego Romanos, project manager de Sutega.

Sutega opted for the professional large-format screens V652 and V552 from NEC Display as well as its touch screens that have been located in the two totems installed at the entrance and in the restaurant area of ​​the casino..

Design and innovation

Reaching the user to seek their loyalty is the final objective pursued in both communication and advertising.. And to achieve this challenge, Technology plays a key role in this process.

The Gran Madrid Casino – Colón was designed by the architect Ignacio García de Vinuesa, known for mixing style and technology, and expert in integrating the most cutting-edge techniques with the noblest materials.. Everything aimed at surprising the visitor and offering them comfort..

All elements of Casino Gran Madrid – Colón have been presented as an innovative bet, both at a technological and design level. “What makes this gaming center unique is that a total integration of NEC Display Solutions technology with the physical space has been achieved through the use of elements that combine functionality and style”, comments Diego Romanos.

The NEC V Series allows you to view the sporting event of the moment, see the latest prize awarded by a slot machine or learn about all the leisure and gastronomy offerings at Casino Gran Madrid. In addition to viewing screens, The Casino also has NEC DS touch screens located on the two totems installed at the entrance and in the restaurant area of ​​the casino..

With these viewing platforms it is possible to liven up the user's stay in the center while allowing them to access numerous contents..

NEC Serie V

The V652 large format monitors, of 65 inches, and V552, of 55 inches, They can be used both independently and together to configure a video wall., which makes it possible for Casino Gran Madrid to use them depending on the needs of each moment..

These displays offer a professional LCD panel with Edge-LED backlighting that allows both power consumption and weight and thickness to be reduced.. This series also features NEC's STv2 Slot (compatible con OPS ) and allows you to integrate several PC boards, HDSDI interfaces and other OPS compatible products. Also, It has an ambient light sensor that makes the image pleasing to the eye in any environment. All these characteristics make them perfect for signage in sales premises., conferences and receptions.

These screens are part of a comprehensive management system called Cool Sign, that allows the management of both static content (video, television, internet connection, etc.) as dynamic (connection with the machine servers to be able to launch the latest prizes, menus, restaurant reservation shifts).

NEC Digital Signage technology has the ability to provide tangible and intangible benefits, one more reason for Casino Gran Madrid to opt for this manufacturer. As Diego Romanos assures, “every new implementation project of these dimensions and with this technological complexity has a great impact on the sector.”. Although we cannot detail the figures, Having carried out the implementation with these very innovative systems represents a very important saving that affects the management of internal marketing., carrying out advertising or disseminating content and information”.

The reliability of Digital Signage means that trust in this type of platforms grows every day. Hence, the Casino is clear that the solution will evolve for the future, scaling it to obtain more advantages as the communicative needs of the content change.