Endesa and Vitelsa liven up the Basketball World Cup with videomapping and virtual reality

Endesa has turned Madrid into the meeting point for basketball by combining sport, entertainment and technology. This will be the venue for the World Cup final and for this reason a light and sound show will be offered, based on the videomapping and virtual reality technique. Vitelsa has provided the technology for the implementation of this artistic lighting project in the unique buildings of the six official venues of the championship.

The XVII edition of the World Basketball Championship began last 30 August and will continue until 14 September . The macro sporting event in which they compete 24 countries is organized by the International Basketball Federation (FIBA), the Spanish Basketball Federation (FEB) and the championship organizing committee. The first phase of this tournament was played at the official venues in Bilbao, Granada, Gran Canaria and Seville; while Barcelona and Madrid will be the meeting places for the final phase matches.

Endesa, as official sponsor of the Spanish Basketball Federation and the Basketball World Cup 2014, has carried out a series of unique communication actions during the tournament with the aim of promoting the tournament, motivate fans and reinforce your brand image. Initiative carried out under the motto 'Endesa lights up the World Cup', and where Vitelsa has played a leading role in the implementation of the spectacular lighting of various unique buildings located in the six host cities of the tournament.

This artistic lighting project began last 29 of August, the day before the start of the Basketball World Cup, in various significant buildings in the party headquarters cities (Genil River Bridge, in Granada; Arriaga Theater, in Bilbao; Alfredo Kraus Auditorium, in Las Palmas de Gran Canaria and the Walls of the Real Alcázar, in Seville) and it has had its final emergence in Barcelona and Madrid, to continue in the latter until the next 14 September.

He 29 August emblematic places of Granada, Bilbao, Las Palmas de Gran Canaria and Seville were illuminated simultaneously at 22 hours with a spectacular play of light and sound supplied and configured by Vitelsa. The trigger for the lighting was the “First Basket” made by some children in the giant hoop placed at the Mirador de San Nicolás (Granada), within the event organized by the FEB and Endesa to inaugurate the tournament. The basket triggered the spectacular projection on the Alhambra hill of the name of the 24 teams competing in the World Cup 2014.

For eight days the Stone Bridge over the Genil River in Granada, the Walls of the Reales Alcázares of Seville, the Arriaga Theater in Bilbao and the Alfredo Kraus Auditorium in Las Palmas de Gran Canaria have offered an innovative light and sound show daily. With a design adapted to the particularities of each of the buildings, These have been illuminated by high-luminosity, low-consumption LED projectors., bathing its facades with its corporate blue color.

For the dynamic projection of messages and luminous graphics on the illuminated buildings, moving heads have been used that support the projection of high-resolution video gobos., controlled from lighting tables in which Vitelsa engineers have programmed the specific lighting show designed for each headquarters. The theme of these messages is related to the tournament as well as sporting aspects and corporate messages., designed specifically for this action.

In a second phase, coinciding with the start of the final rounds of the championship, the headquarters of the Madrid City Council in the Palacio de Cibeles and the headquarters of the MNAC (National Museum of Art of Catalonia) in Barcelona they started the 5 September its night lighting, with specific shows that will be repeated daily until the end of the tournament on the day 14 September.

One Expericence

In addition, Endesa, after being officially inaugurated last Friday 5 September the final stretch of the championship, has launched two other spectacular actions: One Experience, in the Plaza de Callao in Madrid, and at the beginning of each of the second phase matches held in the capital, a videomapping show.

One Experience is a pioneering and cutting-edge technological action that is carried out in a structure of 74 square meters created for the occasion, where the participants, through digital screens, They will be able to choose between different costumes related to the world of basketball.

In this interactive audiovisual space, thanks to body face tracking technology, A body examination will be carried out to record the participants during 10/15 seconds with the virtual wardrobe they have chosen. During this time, A virtual basketball will also appear in your hands. These videos are automatically connected to the giant screen installed in the Plaza de Callao and to an exterior display of the installation itself.. Participants can also upload videos to social networks via a touch screen.

In the same place, since the beginning of the Basketball World Cup, A large canvas has been deployed from which anyone who wants can download an application for mobile phones that allows them to take a selfie with the team's idols in different settings and share them on social networks..

Besides, Endesa has turned the Madrid Sports Palace into a spectacle of lights and sound, dressing the playing field with videomapping technology,