Telefónica On The Spot establishes an alliance with Ploy to bring its solutions to Argentina

In order to enhance its offer of digital solutions in Latin America, onthespot has signed a collaboration agreement with Ploy Dynamic Marketing.

Telefónica On The Spot Services, Telefónica Group company specialized in digital solutions for activating the point of sale (in-store media services), has entered into a strategic collaboration alliance with Ploy Dynamic Marketing, which focuses its activity on the development of communication strategies supported by digital signage (digital signage).

The agreement establishes a continuous relationship that allows the business to be exploited in Argentina and other Latin American countries.. Onthespot aporta su know how, experience and solutions applied to this field, while Ploy makes its commercial portfolio available, its ability to penetrate the market in the interior of the country and the development of high-performance content.

“With this agreement, the company's development and marketing channels will be maximized and will focus on a very demanding and high-potential market.”, comments José Luis Martínez Bueno, country manager de onthespot en Argentina.