Augmented reality will take over the Plaza de Callao so that fans of Fox series can interact with their characters

Already described as a “unique and unprecedented augmented reality experience”, Fox Spain has taken another step in the interaction between fans and the content of its series to create a live event in the Plaza de Callao in Madrid, that will take place next 13 October, to promote the new season.

The imminent premiere of the popular series Fox, ‘The Walking Dead’, ‘Homeland’, ‘Sleepy Hollow’,…in Spain it will have an unprecedented staging until now, with augmented reality as the leading technology so that its fans can live “an immersive experience with their favorite series”.

With this idea, The channel has decided to hold a massive event next 13 October in the Plaza de Callao in Madrid, which will begin at 19:30h, to present the new season and the activities that will take place within the CANAL+ Series Festival, which will be held in Madrid 17 al 19 October. This experience of interaction with fans has already begun on the social network Twitter with the hashtag #ahoratetocaati and that “breaks the molds of conventional entertainment”.

Technological challenge

With more than three hundred professionals collaborating from three continents and the participation of six companies, This project is coordinated by a Spanish specialist in interactive systems and augmented reality Wildbytes, responsible for one of the digital screens in New York's Times Square.

With this technological and creative deployment, Fox Spain wanted to take “a step further in the interaction with fans and the content of our series to create an action in which they can be immersed for a few minutes in them.”, as part of its visual narrative”, they point out from this channel, whose making off can be seen in the attached video .

The technology to achieve this is based, as Pedro Enríquez de Salamanca explains, concept creator de Wildbytes, in “a large-scale augmented reality experience, like it has never been done. We have imagined what the city would be like in each of these series with the latest 3D creation technologies to integrate the elements into real space.. “A very complex cinematographic post-production for a live event with the aim of offering a unique experience in real time”.

In this sense, the company will deploy several cameras in the Plaza de Callao, which will have a small stage in the center, where a small group of lucky people selected on the networks through #ahoratetocaati, They will interact with the characters of the series.

Either way, fans and passers-by will also be part of this special action, which will be picked up by the cameras and will be shown exclusively on the large digital screens of Callao City Lights for everyone's enjoyment.

Wildbytes has created four experiences, one for each series, which are almost like augmented reality 'microepisodes' of some 2,5 minutes long each. To do this, they have selected real elements from the series, such as the zombies from 'The Walking Dead' or the horse from 'Sleepy Hollow', combined with computer-generated images, like 'Shield' drones.

[youtube]http://youtu.be/YYjuOmfkOEw[/youtube]