Havas Media energizes your business presentations on large format projection screens

The new headquarters in New York of the global communications group Havas Media has given a fundamental role to AV and projection solutions as tools to promote collaboration and creativity of its employees, according to the project designed and integrated by Verrex Corporation.

Havas Media, one of the largest communication groups in the world, has applied its own policy with a large deployment of audiovisual digital signage and projection systems to improve communication and internal collaboration in the seven floors that make up its new headquarters in New York, following the strategy established in other subsidiaries of the group where audiovisual technology is a fundamental tool in their work.

To design and integrate this project, the company selected the specialist Verrex Corporation, who has collaborated with the consultancy TAD Associates in the same. In addition to the networked audiovisual equipment deployed in the conference rooms, meetings and presentations, as well as in the common spaces of the Havas headquarters, A background music system has also been integrated into them and delivery of shared content in high definition throughout the facility., via wiring and Wi-Fi connection, that can be controlled from an iPad.

One of the most spectacular elements of this installation is the large-format projection screen located in the company's main presentation room., with dimensions of 2.4×10,9 metros, Composed of three signature front projection panels Lexus supplied by Black Film, two of which can be manually slid to the sides with a roller system to leave only a central screen.

This system consists of twelve ultra-short throw LCD projectors (six above and the same number below in custom supports to move them) from the company NEC Display, which adds to another of Panasonic to form the total and general image on the screen, with a resolution of 1,536×7.680p with the use of a scalable display image processor.

Thanks to it, The system can display up to four separate images; a full background screen; three individual images evenly spaced; two 2.4 side by side images×4,8 metros, approximately, or the entire overall image of the screen.

Controlled by an iPad connected to a processor Crestron AV2, The system also plays audio through speakers K-Array (three midrange and two subwoofer) for crystal-clear reproduction throughout the space, which also facilitate the mobility of presenters and speakers throughout the room with wireless microphones.

With this room, Havas Media has created a new concept to hold meetings with its clients, since it is used both to visualize a large-scale project and with all kinds of details on different screens, to celebrate events and work lunches. This is what the ICT manager of this company points out., John Morea: “Customers are captivated when they see the possibilities this screen offers, since both in presentations, meetings or events we can provide them with different forms of content at the same time, with audio and in large size so that they can see a complete proposal of how their ads will be displayed, since a video or a traditional presentation of images only reproduce specific areas”.