Digital signage and 3D mapping technologies take the Cavaliers field to welcome LeBron James

The Cleveland Cavaliers NBA basketball team has not hesitated to continue investing in display technologies in its new season, so that their fans can live an immersive and interactive experience in their stadium with their team, to receive its star with the latest digital projection and videomapping techniques: forward LeBron James.

The sports season 2014-15 of the Cleveland Cavaliers, professional NBA basketball team based in this North American city in the state of Ohio, It has begun in a spectacular way to receive forward LeBron James with all the honors and the latest visual technologies, a world basketball star who was also born in this city.

Although in the last year this team has transformed its stadium, el Quicken Loans Arena, with capacity for 20.562 spectators, with large format digital signage screens to offer your fans new ways to enjoy the games and get involved with your team, Those responsible have gone further by investing in innovative projection and 3D mapping technologies to create an immersive environment with all of them..

The North American company Quince Imaging, in collaboration with the producer Think Media Studios, has been responsible for the design and installation of an innovative 3D mapping system on the Cavs field, which uses sixteen HD projectors (con 3.600×1.878 pixels each), located in eight strategic points of the same; Pandorax Box 5.5 and Warper for the generation of graphic elements.

Thanks to this system, The field is transformed into a spectacular giant 3D screen showing images of each of the players, animations and graphics to give viewers an immersive experience with their team.

This technology was tested for the first time last March, during the tribute that the Cavaliers made to former player Zydrunas Ilgauskas (see attached video) and that has now become a fundamental element of this season, which began with the spectacular return to the Cleveland field of the most international forward: LeBron James.

Fans have enthusiastically received this new technology that allows them to interact with their team through the social network Twitter, whose messages are displayed in real time on two 16-inch projection screens×28 located on the roof of the court.

[vimeo]http://vimeo.com/88549122[/vimeo]