JCDecaux creates a digital content division for its DooH network in the United Kingdom

The new division of outdoor digital advertising specialist JCDecaux in the United Kingdom aims to deliver dynamic and updated editorial content through its digital signage network in shopping centers, train stations and roads in this country.

The subsidiary of JCDecaux In the United Kingdom, it has been the first to create a new division specialized in the development of dynamic and dedicated editorial content to deliver it permanently updated through the DooH network that the company has nationwide..

The direction of this new division will be the responsibility of Janet Guest, with Russell Gower as creative content director, who will work jointly with the so-called content and future business division, that the company is currently developing with Stacey Kinght and Lauren Baines as responsible for it.

As pointed out by JCDecaux, The UK subsidiary is the first outdoor digital advertising company to launch a dedicated content division, showing the importance that these have for the multinational's screen network, and designed to put the audience at the center of the action.

For David McEvoy, JCDecaux UK Marketing Director, “content is set to play an increasingly important role in our business, capitalizing on our national screen digital footprint by launching an attractive editorial calendar that also invites the public, the audience to participate. We are the only outdoor digital advertising company that has invested not only in the installation of screens, but in their content, with a specialized editorial team”.

In this sense, the division has already developed editorial content, under the beframeus brand, for your network of screens located in shopping centers, train stations and highways in this country, about events of interest and appeal to the audience, like London Fashion Week, StreetStyle or Christmas events for schoolchildren, which is completed with content for social networks like Facebook.