TMTFactory and Instronic provide the audiovisual infrastructure for Valencia CF's Adidas Megastore

A video wall of 8 meters high and another six more, made up of a total of 85 monitors 46 inches, These are some of the audiovisual proposals offered by Valencia CF's new Adidas Megastore. A project that has had the participation of Instronic, as hardware supplier, and TMTFactory, who has been in charge of the software and creativity.

The past 28 November, in the Town Hall Square, Valencia CF, next to TMTFactory e Instronic, inaugurated the new Adidas Megastore with the aim of offering an authentic shopping experience to football fans under the club's colors and with technology as the protagonist.

Valencia CF and Adidas have joined forces to offer a space that serves as a showcase for sports clothing and footwear from the German multinational. The store, which has 1.150 square meters divided into 3 plants, It has been renovated and designed by the company Acierta as an open-plan place where the entire range of sports products are displayed in a layout completely themed with the values ​​of the club and Adidas..

“This Megastore has been conceived as a living body, with the brain, the heart and energy of the Club. It is a complex combination of design and technology that makes up a unique place, exciting and surprising”, comments Bruno Arnau from Acierta.

In this Megastore, technology and the incorporation of the most innovative audiovisual solutions have been taken into account.. And to carry out the project, Valencia CF has had the collaboration of Instronic, who supplied the hardware, and TMTFactory, who has been in charge of the software and creativity.

A welcome video wall

As soon as you enter the store, Visitors can see the commitment that has been made to have the latest technological advances since its backbone is a video wall of 8 meters high, who presides over the Megastore welcoming visitors.

Six other video walls, made up of a total of 85 monitors 46 inches, They are distributed throughout the store to display corporate and promotional digital content of the products and services available at Valencia CF.. An audiovisual experience provided by a total of 52 square meters of image and sound.

Cry: the robotic salesman

Thanks to TMTFactory's Digital Locker interactive points, visitors can configure their own jersey with their favorite number, Pay it with a credit card and send it directly to the Custom Lab, the stamping workshop. Clerks personalize purchases by managing work from touch screens.

But without a doubt, the most innovative and surprising element is Kuka, a robotic arm that delivers personalized clothing from the Custom Lab. Kuka places the bag with the purchase in the chosen box, once the customer enters their ticket code. Y, while customers wait for their orders, entertains the audience by dancing.

“We wanted to offer a unique shopping experience to Valencia CF and create the best Adidas store in the world. The Megastore Visitor, in addition to buying, you have to have a good time, gamify the moment of purchase and help the brand stay with each person for longer, beyond the scope of the Megastore”, explains María Eulalia Pérez, CEO of TMTFactory.

Sports bar

While the first two floors are dedicated to the sale of sports equipment, The Sportsbar has been installed on the upper floor. A space with capacity for 100 people can enjoy a wide gastronomic offer, suitable for all ages, which includes its own 'black and white' menus’ like the hamburger with black sausage.

In this Sportsbar you can also watch matches and pay channels thanks to TMTFactory's DCBoxTV software.. And there is a leisure area in which an interactive Surface screen has been installed with games and player tokens that complete the Megastore shopping experience..

[youtube]https://www.youtube.com/watch?v=58FMZY_BTuM[/youtube]