La tecnología de Leddream protagoniza el árbol navideño interactivo de Tous en Barcelona

Diseñado por la agencia UM y Clear Channel, la joyería Tous ha creado una experiencia interactiva en el centro de Barcelona con un gran árbol de Navidad decorado con 41 metros lineales de pantalla LED tipo malla de la empresa Leddream que proyectan los mensajes, felicitaciones y deseos de los ciudadanos en tiempo real.

Con motivo de las fechas navideñas, la joyería Tous ha querido este año realizar una propuesta diferente en la que, además de decorar con catorce árboles las principales calles de Barcelona, ha creado por primera vez una gran experiencia interactiva: un árbol de Navidad de más de 16 meters high located in Portal de l’Àngel, the busiest area of ​​the city during this period.

Yes ok, This is not a typical Christmas tree., since it has 41 linear meters of mesh-type Led screen on which messages are projected, congratulations and wishes from people who send them from their mobile devices in real time.

The development of this experience, whose motto is 'Tous illuminates your desires', For its design, it has had the collaboration of the media agency ONE and the outdoor advertising company Clear Channel, as well as with the technology of Leddream.

The execution of the project has been quite a challenge, since the great difficulty of this unique project lies in the non-uniformity of the tree itself, which makes this a unique project with constant adaptations to the field of work.

In this sense, Leddream's engineering department had to create a 'malleable' product to adapt it to the physiognomy of the tree in each of its sections, in addition to designing large metal structures (The lower part of the tree is almost 20 meters and the crowning one exceeds 6 metros) to support mesh-type Led screens and integrate them inside it.

This action of interactive experience and digital marketing is not only limited to people who walk through Barcelona's Portal de l'Àngel and want to send their Christmas wishes in real time from any technological platform (PC, smartphone, tablet) to be shown on the LED screens that surround this unique tree, They can also be sent and viewed from anywhere thanks to the incorporation of a webcam that allows you to follow live everything that happens around it..

Christmas messages and greetings can be sent from the page web created for this purpose via Twitter, under the hashtag #merrytous.