NAB 2015: Sony will drive AV transformation with 4K and IP Live production

Immersive quality with 4K technology, applications and services to improve the visual experience and IP Live production are some of the proposals that Sony will show at the NAB Show 2015 in las vegas.

Sony returns to the contest NAB (stand C-11001), of the 13 al 16 April in Las Vegas, to present its latest advances in 4K technology and IP Live production, as well as “to demonstrate its commitment to offering comprehensive solutions that provide true value from capture to archive”, as the company emphasizes, that expands its 'Beyond definition' strategy to publicize the trends and opportunities that the AV industry has with its solutions.

Professionals visiting the Sony stand will be able to experience the immersive quality of 4K and learn in detail about a range of applications., systems and services that the company has developed with this technology to improve the visual experience, with examples of success in the broadcast sector with the FIFA World Cup final 2014, which was also broadcast live to digital cinema screens for the first time in ultra high definition (UHD).

From the camera to the living room, Sony will exhibit a complete audiovisual ecosystem at this event, with solutions that go “from broadcast and production and beyond image quality to offer comprehensive end-to-end workflow solutions”, which include cloud services (Ci), sports production services (HawkEye), IP solutions and systems Optical Disc Archive.

As the company points out, “during the present 2015, as Sony continues to integrate IT technologies into its solutions, These will evolve to offer customers creative and efficient solutions across a range of categories and budget levels.. The situation of the audiovisual market is going through a new phase of post-digital transformation and, “At NAB we will show comprehensive solutions for the next generation of companies in the audiovisual sector”.

In this sense, The Japanese multinational claims to be prepared to demonstrate how 2015 It will be a historic year for Sony and IP. The latter allows the transmission of various video signals, audio, reference and control data between devices using a single network cable, simplifying live production systems, installation costs are reduced and video transmission efficiency is significantly improved.

During the past year, Sony has made significant progress in IP, including Europe's first 4K broadcasts over IP from IBC, as well as the growing IP Live Alliance. As Olivier Bovis points out, Head of Audiovisual Media at Sony Europe, “4K and IP networks arouse great interest, and Sony is at the forefront of making the most of these revolutionary technologies, as NAB visitors will see for themselves. With the help of our partners, “We are determined to expand and offer solutions that open new and attractive opportunities throughout the audiovisual landscape in 2015”.