The La Maquinista shopping center in Barcelona installs two AiMirror virtual fitting rooms

AirMirror virtual fitting rooms, that have been installed in the Barcelona shopping center La Maquinista, allow visitors to, with a simple movement of your hands, select from more than 250 clothes that they like the most and see how they feel without having to put them on.

The La Maquinista shopping center in Barcelona has installed two virtual fitting rooms in Plaza del Reloj that allow visitors to see, in real time, how the clothes fit on them without having to try them on. A solution based on augmented reality technology that will be installed in this location until the end of April.

The installed solutions are two aiMirror virtual testers, developed by the company Artificial Intelligence Technologies (AIITC), spin off of the Autonomous University of Barcelona incorporate computer vision and augmented reality technology that simulate the effect of a mirror in real time. They are equipped with a high definition screen, a central processing unit and a new generation of Kinect depth-sensing cameras 2, and 3D, that allows garments to adjust to the wearer's body and movement.

Thanks to this technology, with a simple movement of the hands, the user can control the tester remotely., without having to approach or touch the mirror, select the clothes and brands you like the most, depending on whether he is a man, women, boy or girl, and see how they fit you without having to undress. These clothes appear superimposed on the person's image in real time. The fitting room also includes some costumes of animated and fictional characters.

The user can create the outfit that they like the most and choose from a catalog with more than 250 clothing items from different fashion stores in the shopping center such as Mango, Hollister, Guess, Chico, Double Agent, that one or that one, H&M, chaotic, Lefties, Macson, Promod, Rip Curl, Celio or Salsa. A keyboard installed in each of the fitting rooms allows the user to send the photo with their look by email to their email account or share it with friends..

The Machinist

This action is part of the Unexpected Shopping campaign, which aims to make unique and unexpected experiences available to customers that go beyond the traditional concept of shopping.. So, Throughout the year La Maquinista will offer leisure activities for all audiences (concerts, children's shows, gastronomic events, etc) and the possibility of enjoying exclusive brands and premium services in an attractive environment, comfortable and playful.

La Maquinista is a shopping center located in the Barcelona district of Sant Andreu.. Opened in June 2000 and expanded in 2010, It has an area of ​​more than 90.000 m2, offering more than 235 establishments between fashion stores, restoration, leisure and other services, as well as 30.000 m2 of surface destined for open spaces with avenues, squares and porches.