Outdoor Led technology is imposed as clear competition to LCD, according to Ovab Europe

The digital signage industry in the Iberian market has grown 1,10 points in May 2015, compared to the data of the previous month, con 57,70 base points, which according to the data provided by the Ovab Europe Index, evidence of favorable expectations for the remainder of the year, with outdoor LED technology devices in the spotlight, as clear competition to LCD.

The latest edition of the Index OVAB Europa of the Business Climate in Digital Signage in Spain and Portugal (DBCI), corresponding to last May and prepared by the consulting firm You are jealous, shows that this industry maintains good prospects and optimistic forecasts until the end of the year.

Compared to data from March and April 2015, The business climate has increased in May, with an increase of 1,10 points compared to the previous result, reaching the 57,70 base points. The index shows the favorable expectations that currently exist in the digital signage sector throughout the Peninsula., since the majority of the companies surveyed expressed a positive perspective in terms of business generation and described their results figures as good so far..

Besides, and 69% of the responses showed that conditions in the sector will be more favorable in the next six months. Nevertheless, A greater number of companies compared to the previous index indicates that they do not expect a big movement in the market until the end of the year.

As far as technology is concerned, The group of digital signage and digital-out-of-home companies surveyed for the DBCI considered the potential of LED technology devices to be direct competition for LCD monitors in the coming months as high or very high..

In recent years, improvements in LED technology, which have led to reducing the pixel pitch of the devices, coupled with the fact that competition is increasing rapidly and prices falling, will cause the growth of the market potential to be greater in the coming years.

While the company NEC Display already offers Led technology in its product portfolio, other reference companies in the digital industry, like Samsung or LG, after verifying these forecasts, They will not take long to enter the market.

The results of the study show that the highest percentage of this potential is attributed to outdoor installations. For interiors, The low recommended viewing distance requires a very low pixel pitch, which will cause high costs to increase economic barriers..