The study ' 2017 Retail Vision Study' highlights how intelligent technology will allow stores to capture more data, get a more accurate and information of customer and, in this way, buyers offer a shopping experience more personalized at the point of sale.
About 70% of the sector managers are prepared to make changes and adopt the Internet of Things (IoT), while 65% have plans to invest in automation for inventory management technology in 2021.
These are some of the results that emerge from the report by Zebra Technologies ' 2017 Retail Vision Study' and which analyzes the changes that occur in the sector retail as well as the technological trends that enhance the shopping experience.
"Every part of the retail sector is changing, from the warehouse to the store shelves, and retailers lead change in a race to improve the service to the customer. 2017 Retail Vision Study shows that retailers are prepared to meet the expectations of the client with further customization, speed and ease. For that, Zebra is committed to enabling a strategy onicanal with more information and visibility into the operations, partners, inventory and shipments,"explains Mark Thomson, Retail and Hospitality director EMEA of Zebra Technologies.
Retailers want to offer a good shopping experience, in fact 78% have stated that the combination of e-commerce and the experience at the point of sale is very important for your business. The continuous rise of the purchase online will be a challenge for retailers when it comes to loyalty to the client. In 2021, 65% of retailers are planning to perform different delivery services, such as delivering at work, at home and even in parked cars.
Provice technology will allow retailers capture more data, achieve greater precision and customer information. In 2021, 75% can customize customers to the store, and 79% will be able to personalize the visit.
In order to speed up the ranks of payment, are pleaneando to invest in mobile kiosks and tablets to increase payment options. 87% of respondents implement mobile devices at the point of sale (MPOS) in 2021, allowing them to scan and accept payments from credit and debit in any part of the establishment.
73% considered the big important data or critical to its operations. In 2021, at least 75% expected to invest in analytical software for loss prevention and optimization of prices, also in analytical video cameras with operational purposes and improvement of the customer experience.
Currently, 36% of retailers in Europe knows when a particular customer is in the store, but that number is expected to double in 2021.
To carry out this study, the Research Now and Qualtrics company has interviewed in 2016 to almost 1,700 responsible for North America, Latin America, Asia Pacific, Europe and Middle East for all segments of the market retail, including shops specialized, Department stores, supermarkets, electronics, home, clothing, and drug stores.
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