Screen6 se integra en la plataforma de Sizmek para ampliar su oferta cross-device

The integration of Screen6 technology into the Sizmek platform will complement the data that helps identify users across their devices. An alliance that will add a new level of measurement and targeting to Sizmek's comprehensive advertising management offering for global advertisers, agencies and supports.

The advertising management company for multi-screen campaigns, leak, has signed an alliance with Screen6 to integrate your solutions across all devices (cross-device) on the platform of Sizmek.

This integration will allow Sizmek agencies and advertisers around the world to target their audiences across multiple devices at a massive scale., and measure more effectively which moments in the consumer's journey generate the best results in their advertising campaigns..

Screen6, provider that manages the identity of all devices globally, was selected by Sizmek for its extensive coverage in EMEA (Europa, Middle East and Africa), Asia-Pacific and Latin America, where the adoption rate of mobile devices is extremely high.

The integration of Screen6 technology within Sizmek's 'Device Intelligence' will complement the data that helps systematically identify users across all their devices, including those in which cookies are not supported. This alliance will add a new level of measurement and targeting to Sizmek's comprehensive advertising management offering for global advertisers, agencies and supports.

“One of the biggest challenges for advertisers today is generating engagement with consumers beyond location or device preference.”. The alliance with Sizmek helps us manage and optimize campaigns through deep integration with our Artemis Alliance platform. With Screen6 integration, Sizmek becomes a key ally for us as we implement our multi-channel and multi-marketing vision.- device, and we engage with consumers on a truly global scale”, aclara Dominique Delport, Global Managing Director of Havas Media Group.

The new cross-device capabilities will be integrated into all products offered by Sizmek, including reports, attribution, targeting, purchase of mobile media and future data products from Sizmek.

“Achieving true advertising measurement and multi-device targeting is quite a challenge.”. This problem has been exacerbated by the limits created by the big players in the industry, generating blind spots in the analysis of the consumer journey and in the use of the device. Screen6 integration, which will provide complete and systematic measurement capabilities both between different devices and within the same device, “It will address one of the fundamental needs of our clients today and bring them even closer to their consumers”, says Neil Nguyen, president and CEO of Sizmek.

Sizmeka will soon announce new alliances to complement the global strategy through devices (cross-device).