Impactmedia desarrolla un nuevo soporte digital táctil e interactivo para su circuito de centros comerciales

Este sistema digital cuenta con una pantalla táctil de 65 pulgadas e incorpora dos cámaras (2D y 3D), impresora de billetes y cupones de descuento, reconocimiento facial y vaporizador de olores para realizar acciones de marketing sensorial, así como opciones de conectividad WiFi, Bluetooh y NFC.

Impactmedia, especialista en gestión de publicidad en centros comerciales con sede en Barcelona, ha desarrollado un nuevo soporte de publicidad digital táctil e interactivo que se irá implantando paulatinamente en el circuito digital que la compañía tiene desplegado en 99 shopping centers in Spain, en una primera fase en los de más afluencia de Barcelona y Madrid, for which the company has invested three million euros, as published on their website.

The new digital support, in which the company has invested around 400.000 euros, integrates a touch screen 65 inches, as well as two cameras that facilitate facial recognition and people counting, augmented reality, promotional receipt and coupon printer, fragrance emitter and WiFi connectivity, Bluetooth y NFC, with the aim of carrying out interactive digital marketing actions with users and on social networks, promoting the brand image of advertisers and the impact of their promotions.

This innovative digital totem allows advertising actions to be carried out with augmented reality, with activities that combine virtual and real elements in real time, as well as counting people to quantify both the impact of commercial campaigns and personalize them based on gender, age of the user etc..

Another advantage of this support is its integration with the main social networks, which facilitates the action of campaigns in 360º, as noted on the Impactmedia website, which adds to the sensory marketing actions that can be carried out thanks to the fragrance emitter that incorporates. The system also includes the directory function to guide the customer in the shopping center.

At the moment, Impactmedia's digital advertising circuit extends across 99 Spanish shopping centers, with a market share of almost 50%, in which more than 1.365 screens and digital supports that display a total audience of 55 million monthly visitors.

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