Diode markets the MPact location and analysis platform for mobile marketing

This solution from Zebra Technologies, aimed mainly at stores, supermarkets, hotels and restaurants, Allows you to offer customers a personalized shopping experience.

Available in the Spanish market, Portuguese and Italian through Diode, the MPact platform Zebra Technologies Features a unified indoor location engine (stores, supermarkets, hotels, etc.) that leverages Wi-Fi and Bluetooth technologies to support the growing number of services based on the customer's in-store location to offer personalized shopping.

This platform aimed at mobile marketing in retail and hospitality, offers those responsible for this type of establishments to greet the client or buyer by name when they arrive, guide you step by step through the sections of the store, send coupons or promotions to your smartphone and offer support faster, among other actions.

In the hotel environment, MPact helps make registration easy, adapt the room environment to the guest's tastes and propose offers based on their history or location within the facilities, while in restaurants it provides a menu system without waiting and payment management from the smartphone.

MPact is made up of configurable Bluetooth Smart transmitters, with different formats to function in various modes, including iBeacon, Battery Save (battery saving) and remote status visibility. Besides, con SecureCast, protect the privacy of users and guarantee the security of issuers by encrypting data with AES 128.

The software development kit (SDK) of this platform allows easy integration of loyalty app functions on iOS and Android smartphones. Added to this is a set of installation and maintenance tools that simplifies the commissioning of the emitters., since the software instantly selects the frequency, the range and transmission mode of the emitters, plus manage configuration and firmware updates wirelessly.

This platform is supplied with cloud-capable software, that combines location data obtained from Wi-Fi access points and Bluetooth Smart emitters to provide in-depth analysis of customer visits, as well as visibility of the status of the issuer network.

Besides, It has HTML5 frontend and Apache Hadoop backend for Big Data, with analysis capacity of millions of client terminals and application programming interfaces (API) REST to use MPact data in other systems, increasing the reach and value of location information. For example, by combining MPact data with POS information (point of sale terminal), You can determine whether customers are browsing or buying and at what time and day sales take place..