Navori Labs Develops Advanced AI Marketing Analytics Software for DOOH

The objective of this technology is to improve, accurately and efficiently, customer experience and advertising campaign performance of retailers and advertisers.

The digital signage software provider Navori Good Aquaji has presented, a computer vision software platform focused on marketing analytics for the DOOH retailer and advertiser segments, whose objective is to improve customer experience and the performance of advertising campaigns.

Aquaji can be used as a standalone marketing analytics platform or integrated with QL DSS software into a broader DOOH strategy, as this supplier explains in a statement.

Specifically, Aquaji counts unique visitors and collects demographic data, length of stay, Waiting time and service KPIs in segmented time slots, with a precision from hours to months.

This AI marketing analytics platform helps companies understand consumer habits and profiles, create new opportunities for growth and profitability through greater visitor engagement and support a more complete business intelligence ecosystem.

This is what Jerome Moeri points out, Navori Labs CEO, in the statement: “We have developed several innovative applications through investment in computer vision technology. “Aquaji is a true breakthrough as a turnkey solution powered by AI technology for brick-and-mortar business growth.”.

Digital signage software and marketing analytics have long been “disparate pieces of the customer experience,” adds this manager., with the first focused on messaging and content delivery, and the second person responsible for audience measurement and qualification.

As Moeri assures, “We now offer true interoperability between visual communication and business intelligence through a complete omnichannel marketing approach.”. We are providing physical companies with a more interactive solution, and fully integrated, to improve your customer experience strategy and overall business performance”.

Navori Labs' Aquaji platform identifies and recognizes each visitor, protecting their anonymity through face and body detection and encryption, instead of conventional facial recognition technology.

A unique key for each individual, created through aggregated data (attributes), ensures that Aquaji can distinguish between staff and customers, no duplicates or false positives. This provides marketers and store managers with reliable and comparable data to measure performance in physical spaces..

For example, Retail chains can apply the rich data provided by Aquaji to make decisions about product placement in the establishment, as well as measuring the impact of advertising campaigns and assigning human resources if necessary..

The companies that monetize networks with Aquaji, together with their advertisers, They also benefit from the functionalities of this platform thanks to the anonymous demographic data of the audience, visitor attributes and ad impression metrics, since all this allows the efficiency ratios to be accurately calculated.

Aquaji's native API also sends audience insights to programmatic platforms, helping advertisers re-evaluate ad content and placement decisions, plus access data to feed your internal business intelligence platforms and data science systems for deeper analysis.