Barclaycard Center Madrid entrusts Musicam with the visual setting with large format screens

The customer experience specialist has been in charge of the installation of twelve screens, in formats of 55 y 75″, that this multipurpose venue in Madrid (former Sports Palace) used to show visitors the event schedule, offers from food establishments and bars, as well as for live streaming broadcast.

Music has been the company selected and responsible for the installation of the new visual systems that the multipurpose pavilion Barclaycard Center, one of the busiest in celebrating events, concerts, etc. from the capital of Spain, has been deployed as a differentiating communication element with its clients and visitors compared to other similar centers in Madrid..

The project is based on the supply and installation of eight screens of 55 inches, located in the halls of the premises, close to bars and entrances to the track and stands, and in four systems 75 inches installed in the main entrances of the Barclays Center (on Goya Street and Felipe II Avenue) that those responsible for this multipurpose facility use as a means of communication and information, both to show the programming of events and concerts and to promote the offer of restaurants and bars that are located in the same.

Yes ok, one of the differentials of this visual project is the live broadcast of what happens on the venue's track, so that attendees at any event can be having a drink at the bar or go out to buy a snack at the venue's establishments without missing anything that happens on stage.

For this, Musicam has worked together with the screen manufacturer Led Dream with the aim of developing a simple solution to carry out live broadcasts through Live Streaming technology and using the Barclaycard Center Wifi network, with the deployment of several digital players that convert any video source into streaming to transmit and play it on the screens installed in the venue.