Panasonic provides the Arena da Baixada fans with a digital signage system visible throughout the stadium

Called Digital Media Center, This is the first digital signage system in Brazil that offers Club Atlético Paranaense fans complete visibility from anywhere in the stadium thanks to more than 220 Viera TVs and Panasonic servers, which are now added to the two Led screens of this supplier installed in the fields.

The Joaquim Américo Guimarães stadium or Arena da Baixada, located in the city of Curitiba, capital of the state of Paraná (Brazil), It is the headquarters of the Clube Atlético Paranaense, one of the oldest football teams in Brazil, Also known because it hosted some of the matches of the FIFA World Cup Brazil 2014.

Precisely on the occasion of this sporting event, The stadium was completely renovated and is the first in Latin America to have a retractable roof. Taking advantage of this renewal for the World Cup matches and the technological sponsorship of Panasonic, It also has two giant LED screens (of 77 square meters each) from this manufacturer, located at each end of the court.

Now its managers have wanted to take a step further in the communication and relationship with its fans, trusting again in the Brazilian subsidiary of Panasonic, which has installed the first digital signage system so far that offers complete visibility of what is happening on the field throughout the venue, so that no fan misses details of what happens on the field.

Called Digital Media Center, This digital signage project is based on a center for the distribution of integrated content to 220 Panasonic Viera televisions (specifically 160 models of 50 inches and 60 screens of 422) and servers from which everything displayed on these screens is controlled, distributed throughout all areas of the stadium, either in the vending areas, hallways, entries,…

As Francisco Pereira explains, systems solutions manager at Panasonic Brazil, “The Digital Media Center or digital media center has several uses and can adapt to the client's needs and adds value to the content where it is installed, with greater proximity and interaction with fans and sponsors, sponsor and advertisers.

Thanks to it, This system guarantees fans and visitors who come to the stadium, whether to watch games or other events such as concerts and festivals, that they can see images and videos of everything that happens in the field, even when they are not in the stands or in the stands.

The entire screen control system, specifically developed by Panasonic for the Arena da Baixada stadium, is done over IP. Each TV can be controlled independently thanks to Panasonic technology, using a very simple web interface, with a high quality image distribution system, durability and return on investment.

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