HP e ITH sumergen al sector hotelero en el mundo de la tecnología

The first example of this commitment to bringing technology to the hotel sector could be seen at the last edition of Fitur under the name TravelinMotion. Developed by ITH and Emotion Experience, with the collaboration of HP, Immersed guests in a multi-sensory experience.

HP Inc. Spain and the Hotel Technology Institute (ITH) have signed an agreement to help Spanish hotels improve customer service through technology.

This agreement was signed by Helena Herrero, president and CEO of HP Inc. Iberia, and Juan Molas, president of ITH and Cehat, within the framework of the celebration of Fiturtech, Technology and Innovation for Tourism forum organized every year by ITH together with Feature, held in Ifema between 20 and the 22 January 2016.

“Today more than ever, Technology plays a fundamental role in improving the competitiveness of hotels. The sector is obtaining record numbers in terms of overnight stays, tourist spending, etc., but it must continue to focus on innovation to remain, continue to grow and consolidate as the main engine of the Spanish economy. The agreement signed with HP Inc. “It reflects our commitment to encouraging establishments to incorporate technology as one of the main keys in their business strategy.”, comments Juan Molas.

The needs of both hotels and guests are changing, being the key technology to meet those demands, as it has become part of the daily lives of customers who expect everything to be connected.

HP and ITH have decided to partner to help hotels improve guest experience, both during your stay, like before and after it, offering new personalized value-added services, how to choose the decoration of your room. Besides, Both entities will help establishments identify savings opportunities and ways to make their technological systems profitable.

Besides, will launch projects that will allow the development of solutions based on HP technologies that enable productive improvement, environmental and economic of the hotel sector.

Among the initiatives they plan to launch are those related to mobility devices and accessories for professionals in the sector., integrated with specific hotel applications; customization systems in hotel decoration using the new HP Latex printing technology and an HP Wallart design creation program.

Devices for hotel management such as compact/all-in-one low-consumption computers may also be launched., multifunction printers integrated with hotel document processes and guest print/scan systems. As well as new listening experiences with the highest quality sound thanks to Premium audio from Bang&Olufsen integrated into new HP computers.

TravelinMotion

The first sample of these projects has materialized as part of the new TravelinMotion hotel concept, where guests have been able to perceive a multisensory experience in specific hotel environments.

A space developed by ITH and Emotion Experience which was created for Fiturtech 2016. Together with other companies, HP has collaborated in this project by providing its large format printing system, as well as a new technology that can be used in tourist establishments and 3D printing..

In the last edition, the entire surface dedicated to Fiturtech, 200 square meters, They became an immersive space in which technology was integrated at the very moment of the conceptualization of the space.. The goal was to create an environment that the user could experience with all five senses., show a vision of the phygital experience by building the hotel of the future.