Toshiba brings its digital signage solutions to KFC restaurants

Together with the M4B integrator, the manufacturer has signed an alliance with AmRest, owner of KFC fast food restaurants, to install their digital signage solutions in these establishments and improve customer experience.

Amrest, the largest independent restaurant group in Central and Eastern Europe, based in Poland, In recent years, it has been incorporating brands of recognized international prestige such as KFC, Pizza Hut, Burger King, Blue Frogs, Starbucks or La Tagliatella, inter alia, has decided to replace the printed menus of its KFK restaurants with digital signage systems.

To this end, the company has signed an agreement with the Polish digital signage integrator M4B, to develop together with Toshiba, with whom he has been collaborating for two years, a specific and customized digital signage solution for AmRest with the Japanese multinational's screens with the Wave management software from M4B.

Located above the point of sale terminals (POS) of the restaurants, a modo de menu board digital, Toshiba's new TD-E1 screens, with Full HD resolution (1.920×1.080) and one its luminosity of 500 cd/m², They are visible from practically anywhere in the establishment thanks to their wide viewing angle of 178°.

Toshiba TD-E1 screens, with backlit LED panels and anti-reflective coating to view the same image and with the same quality from any position, offer uninterrupted operation throughout the entire business day of KFK restaurants.

As Iwoma Sarachman explains, AmRest public relations director, “Providing the best experience to our restaurant customers is of the utmost importance to us, and the look and feel is a key aspect. “The new digital menus developed by Toshiba and M2B are a perfect solution to improve our customer service.”.

For your part, Kris Lin, Sales Manager for Toshiba Europe's Business Display Solutions business, underlines its satisfaction that “AmRest has chosen Toshiba to provide its KFC restaurants with digital menus. This agreement with a brand with such international recognition is fantastic news for our audiovisual solutions and professional displays business., in addition to a fantastic culmination of twelve consecutive months of strong growth throughout Europe”.