“ISE has allowed us to talk to our partners and create business for next year”, Go Aixa, director TD Maverick Iberia

TD Maverick, Tech Data Professional AV Division, attended the Amsterdam fair to share experiences with its partners, but above all, to talk about business and the strategy that has been proposed for this year focused on three areas: Digital Signage, Education and Meeting Collaboration.

In this video, made by Digital AV Magazine at the Amsterdam fair (WHEREAS 2016), Go Aixa, director TD Maverick Iberia, explains the good results obtained in 2015 and the optimistic prospects they have for these twelve months. “Our strategy focuses on continuing to offer solutions for Digital Signage, Education and Meeting Collaboration. Besides, “We will continue to inform the channel and create tools so they can develop their business”.

During 2015 They have increased their commercial team to provide solutions to the SMB market, have consolidated their Digital Signage and Education areas and, above all, have created a value proposition within the Meeting Collaboration Solution area.

The company has its sights set on projects aimed at the digital signage market. The sale of screens in 2015 has grown a 25%, reaching the 35.000 units. A market that, as Iván Rodríguez explains,, BMD Digital Signage TD Maverick Iberia, “it is at the point of explosion and we hope that in 2016 grow by a very similar number”.

Thinking about this market, two years ago the company developed the Simply Done program, “in which we are developing easy solutions for a specialized environment”.

Another area in which the wholesaler plans to strengthen is Meeting Collaboration, with products like Microsoft Surface Hub y Barco ClickShare within the portfolio.

“We believe that this will be the year of the market segment with new product categories that will make collaboration a much more fluid and extensive experience with teamwork”, comments David López, BDM Meeting and Collaboration TD Maverick Iberia.