LG Spain celebrates its twentieth anniversary with technological innovation as a distinctive feature

The Spanish subsidiary celebrates its second decade of activity in the national market with initiatives to bring its innovation closer to customers, partners and consumers, and with a bet on 2016 as “a key year” in terms of new technological proposals and renewal of its strategy for the professional market.

The South Korean multinational LG Electronics celebrates this year its twenty years of activity in the Spanish market, which started in 1996 as a commercial delegation for white range in 1996 and two decades later it has become one of the reference brands for consumers and one of the most successful subsidiaries of the company globally..

To commemorate this anniversary, Starting next April, the company will launch numerous initiatives aimed at bringing its technological innovation closer to all its audiences., both consumers, as clients and partners, with actions under the identifying seal of a special edition of the brand logo and with the motto '20 years of innovating with enthusiasm', in reference also to its corporate motto 'Life is good', that seeks to make people's daily lives easier through technology.

This is how Jaime de Jaraíz explains it, president of LG Iberia (in the image): “We apply our motto 'Life is good' to each of the policies and initiatives we put into practice. The year of our 20 anniversary we want to make even more evident our firm commitment to quality, technological innovation and people. This vocation for service is what moves us to create several initiatives that want to recognize the support of all those who have accompanied LG in these twenty years of history in Spain., from employees to business partners and, of course, clients and consumers”.

In this sense, LG Electronics Spain will carry out a renewed strategy for the professional public this year, “focused on boosting the competitiveness of companies through the optimal implementation of products and services”, just as advanced Digital AV Magazine during the video interview carried out with its managers during the company's participation in WHEREAS 2016 (see attached video).

Under the motto 'Partner 360', The Spanish subsidiary “stands alongside any type of national or international business to study, develop and implement technological projects as they have a positive impact on their competitiveness”. Besides, The B2B area has created a recognition and training program for its strategic partners.

In celebration of its second decade in Spain, LG Electronics also commemorates corporate level recognitions, as Best Places to Work and the Top Employers award, which it receives for the ninth consecutive year. Both distinctions recognize the policy of retention and development of internal talent carried out by the company's Human Resources department in its twenty years of experience in our country..

“We are a company of opportunities that firmly believes in people and that always seeks to ensure that technology supports and improves everyone's daily lives,” says Jaime de Jaraíz.. We will continue promoting projects that share with LG our values ​​of common effort, spirit of improvement and passion for excellence”.

This philosophy of supporting the development of professionals who are currently part of the LG team is also materialized in initiatives to promote young talent., as part of its Sustainability and Corporate Social Responsibility strategy, with collaboration with non-governmental organizations and foundations, and that also extends to its technological sponsorship in the sports environment, as with the Absolute Spanish Soccer Team.

[youtube]https://youtu.be/RE27D8EMOsY[/youtube]