LG materializes its differential in innovation and value for the customer in the B2B 'Partner 360º' strategy

“The growth horizon of LG's professional division is infinite”. This is how Francisco Ramírez defines, responsible for the B2B area of ​​the company in Spain, the key to your 'Partner 360º' strategy, in which the commitment to the client and the improvement of the competitiveness of your business are consolidated with solutions based on innovation and integration.

The second edition of the professional event of LG Spain 'Together', held at the plant 42 from Torre Espacio Madrid, has been the framework for the Spanish subsidiary to show the channel, clients and media its 'Partner 360º' value proposition, focused “on listening carefully to the client to improve their business and make it more competitive. These are the keys to our success and have allowed us to grow above double digits in recent years”, says Francisco Ramírez, General Director of B2B of LG Spain.

The LG Partner 360º strategy is the result of intense work carried out over many years and supported by technological innovation and the development of comprehensive solutions with the union in a professional division of the digital communication areas.; air conditioning and energy efficiency, and IT channel to “provide multichannel and multitechnology solutions. We have been able to combine disparate technologies, without losing the specialization of each of them and we have known how to adapt them to each market and client”.

This professional value proposition is currently reflected in the 12% What does this business represent in Spain?, with a wallet of about 13.000 end customers managed by your distribution channel. “We have been innovating for twenty years to offer business solutions, not simple products because these, without customer ideas, they don't make sense. “We support the strategy of companies and cover their needs, giving them value”, points out Miguel Ángel Fernández, marketing director of LG Spain.

Specifically, The company's managers in Spain point out that in 2015 more than 2.000 projects compiled into IT product solutions and smartphones, digital signage, air conditioning and commercial television; international projects led from Spain for more than forty countries around the world, in which the B2B team has provided solutions tailored to each corporation, both at the corporate level and in its local implementation.

“We want to continue offering value in the professional area and build success stories hand in hand with our corporate clients,” says Ramírez.. Our desire is not only to guarantee reliable products, quality and technologically advanced, but also ensure added value through the approach of comprehensive projects. We take on any project with the maximum commitment, whether it is for a large multinational corporation or for Spanish SMEs”.

At the moment, All areas that make up B2B have similar turnover, although industrial air conditioning “has had a higher increase”, This manager points out while pointing out that “the growth horizon is infinite.”. We have not set any specific objective, “But we do want to continue growing at double digits.”.

Comprehensive solutions by markets

for the event, the company has reproduced different environments with its integrated technological proposals, with a strategic customer focus “to improve the competitiveness of your business”, as those responsible for the company analyzed for this diary during his participation in WHEREAS 2016 (see attached video) and what Pablo Gómez explains in this event, display B2B product&sales engineer LG Electronics Spain.

In the retail environment, professional Ultra HD 4K digital signage displays, in sizes 75, 86 y 98 inches and ultra narrow frame, to which is added a 10” touch system that is powered with a single cable to facilitate installation, and solutions that improve consumer experience and interaction thanks to the integration of the webOS SoC 2.0 for content management through applications customized for each business, y tecnología Beacon and Bluetooth Low Energy (BLE) set your strategy.

Outdoors, the high luminosity, with systems 2.500 candles and with reinforced ventilation for totems and canopies, and without ventilation for shop windows, These are other of the company's innovations.

A notable area is hotels, with ProCentric Cube solutions and services adapted to retail establishments 3, 4 y 5 stars that allow you to customize Smart TV systems (with 4K resolution and soon with Oled technology); create specific templates for the sale of services or launch eight personalized channels for the hotel “with customer confidentiality fully guaranteed”.

The video wall with a TV channel function and advertising areas on the sides is the proposal for restaurants and sports bars. Another novelty is the refrigerator or vending system with a transparent screen (with a degree of 10%) with white pixel and audio integration to promote products in this type of establishments.

For the meeting room and office area, large format systems, up to 98”, 4K resolution and integration with video conferencing systems, along with 85” touch systems with up to ten simultaneous detection points and also in UHD, with WebOS 2.0 and HTML5 support for running web applications and wireless management from mobile devices, with 10” screens for room reservations are other solutions on display.

Also in this environment, the 29” professional panoramic monitors stand out., that allow you to work in up to four windows simultaneously, and in curved format, as well as the portable Led projectors and the company's new smartphones.

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