LG offers full HDR on its new range of 4K Oled and Super UHD televisions

The manufacturer has presented its evolved proposal for televisions with these technologies and the only one on the Spanish market so far with HDR Dolby Vision and full compatibility with HDR standards, with an advanced offering of Smart TV content.

Defined as “our best range in history, because we have arrived at a perfect image to view any content”, LG Electronics has presented its new proposal for 4K LG Oled TV and Super UHD televisions with a sports and competitive staging, in line with its technological sponsorship of the Spanish Soccer Team, and with the help of the footballers Manolo Sanchís and Milinko Pántic, facing the imminent final of the Champions League between Real Madrid and Atlético de Madrid.

Miguel Angel Fernandez, HE Marketing Director, LG HA and B2B, has highlighted “the company's pride this year in this range, for its twenty years of activity in Spain and for a growth based not only on units sold but on value thanks to innovation”.

Slim solo design 2,4 mm; ultra high playback, realistic colors, high contrast and compatible with HDR standards define in general terms this new range that “combines LG's Oled technology and content in HDR standard Dolby Vision, to offer a unique viewing experience, with an image in its purest form - says Fernández- and make it the best ally for lovers of football and sports in general.”.

In this line, Ana Isabel Moreno, company product manager, Oled TV has been explained (in front of the LEDs) They consist of a panel with self-luminous pixels that, when completely turned off, they come to show a pure black and, therefore, Greater contrasts and color volume than any other television currently on the market. Specifically, they reproduce a 99% of the spectrum and a 37% more colors than a traditional LED.

Besides, by having reduced the number of layers necessary for its manufacture, The new LG Oled TVs are much thinner and more compact in their design, since they integrate the television hardware in less space and the screen reaches up to a minimum of 2,4 millimeters thick. Besides, The technology integrated into this equipment guarantees a higher image refresh rate (up to a thousand times faster than a normal LED, according to company data).

For your part, The new LG Super UHD 4K have a Quantum IPS Display, in addition to technical improvements such as Color Prime Plus, Local Dimming y Ultra Luminance, intended to obtain images up to a 20% sharper and more detailed than any other LED; “some key values ​​when it comes to enjoying quality sports broadcasting, always on a flat TV, “not curved”, Moreno points out.

HDR Compatibility

Involved with the development of this new range of LG televisions, Javier Foncillas, regional director Western Europe de Dolby, has detailed how Dolby vision technology “is the most advanced HDR solution on the market, “since it allows you to see the images and content as they are originally created; with color accuracy, contrast and details as the human eye sees nature”.

An image quality that has been achieved “by working with Canon image technology and the entire production chain,” Foncillas highlights., to offer a wide type of content to watch movies, series, etc, from 3D to 4K and full HDR, with hundreds of proposals in this regard, como Netflix, Google Play Moovies & TV, Amazon, inter alia".

On the part of Canon, Antonio Casado stressed the importance of offering this image quality in full HDR format as it was originally conceived., that allows us to offer an immersive experience, near the cinema.

The 4K LG OLED TV and Super UHD range is ready for the next standards, like BT 2020 and have a color processing of 10 bits to show even more details, and equip the webOS platform 3.0 to access a wide range of content for everyone.

Added to the above are the integration of audio systems designed in collaboration with the experts of Harman-Kardon.