“LG Partner 360º is about providing customers with differential value solutions”, Ivan Gonzalez

With the premise that “innovation means making everything that the client's business needs come true”, Ivan Gonzalez, professional display sales manager of LG Electronics Spain, analyzed in this video interview for Digital AV Magazine, its latest developments that are shown in the showroom that the manufacturer has in the Madrid town of Las Rozas.

The strategic vision LG Partner 360º, result of intense work carried out in recent years by this manufacturer and supported by technological innovation and the development of comprehensive solutions, It is clearly reflected in the systems displayed in the showroom of its Madrid headquarters., in Las Rozas.

This is what Iván González assures, professional display sales manager de LG Electronics Spain, in this video interview: “LG Partner 360º aims to provide customers with valuable solutions, working together with the network of distributors and integrators, to understand their needs and commit to the client to innovate with products that meet their expectations and really provide them with the elements that make the project different and add value to the overall solution”.

This innovation focuses mainly on the retail sector, as it is one of the verticals with the most potential for the installation of digital signage systems. One of the solutions that are being implemented the most is the video wall, and the company has developed the system with the thinnest frame so far on the market, of only 0,9 mm, to offer a seamless and truly striking image, with integrated player and a precise calibration system for quick and easy adjustment

LG's R&D also has one of its focuses on the development of 4K visual systems, “which offers impressive resolution for screens of a certain size”; as well as in the environment of dynamic digital advertising, with the Mirror system, to offer conditional advertising thanks to the incorporation of sensors that provide valuable customer identification data, and window and exterior systems, like XS2B series.

Effective data management (big data), with displays with integrated beacon to interact with customers through their mobile devices; surprise with new display formats with ultra-panoramic vision, as well as the development of screens for room management and collaborative and meeting environments are some of the business proposals that González describes in detail below.

[youtube]https://www.youtube.com/watch?v=Z8CDthJpxBs[/youtube]