Founders and Christie carry out the largest rear-projected mapping installation in Latin America

Citibank's flagship branch in São Paulo has laser phosphor projectors from the multinational's GS Series, with a total of 100.000 lumens, to create the only digital advertising billboard for this Brazilian city, that works uninterruptedly on its façade and is a permanent source of information, entertainment and culture.

Recently inaugurated, the flagship branch of Citibank in São Paulo (Brazil), called 'Nova Faria Lima' for being located in the influential and iconic area of ​​the avenue of the same name, It is one of the most advanced and innovative financial services customer service facilities in the world..

On the occasion of the bank's first centenary in Brazil, those responsible entrusted Founders, Brazilian company part of the group JChebly specialized in digital marketing, digital experiences, solutions and visual content, the mission of transforming said branch into a digital emblem in the heart of the city.

For the opening ceremony of this innovative branch, nineteen GS Series laser phosphor projectors from the audiovisual multinational were used. Christie, generating a permanent projection of 250 square meters in its glass façade that have made it the largest rear-projected mapping installation in Latin America to date.

I have to remember that São Paulo, one of the largest cities in the world, banned advertising billboards 2007 to fight what it considered a growing problem of 'visual pollution'. Consequently, Citibank, Founders and Christie proposed an innovative project to generate a new advertising billboard concept, with the approval of the Clean City Law, becoming the only commercial digital billboard in the city.

As Leonardo Chebly explains, CEO de Founders, “when we were entrusted with the task of transforming the branch into a digital emblem, “We analyzed the architectural design of the office and developed specific solutions that used the front and side of the glass façade to create a digital advertising billboard.”.

Collaborative project

To face the dimension of this project, Chebly emphasizes that “we needed to have the best collaborators to carry out the installation, focusing on quality and safety. That's why we chose Christie, since it has more than eighty years of experience in film projection and twenty-five in the development of digital projection, as well as recognized quality standards”.

The digital installation has been the result “of solid teamwork”, this manager points out, for which several technicians from Founders and Christie were involved, including André Nuvens Ingnez and Daniel Monteiro Pereira, channel sales manager y sales manager business products, respectively, by Christie Brazil.

Christie's nineteen DWX555-GS laser phosphor projectors, with 1DLP technology, were installed on the façade of the office in a rear-projection setup, generating an impressive mapping of 100.000 lumens on the front and side of the office's glass façade, which covers a surface of 250 square meters.

Permanent visual platform

The projection, which is carried out uninterruptedly 24×7, It is a permanent source of information, entertainment and culture, to which artists are invited, poets and media designers to create unique digital content showing their points of view, opinions and love for the city of São Paulo. Thus, It is a powerful platform that connects the city and its citizens.

“We needed to have very powerful projectors to offer the best image quality, “That's why the Christie DWX555-GS systems were perfect.”, Chebly assures.

With laser phosphor illumination and equipped with 1,280 resolution×800 WXGA, DWX555-GS projectors from this manufacturer eliminate the need for lamp and filter replacements, providing 5.400 lumens and 20.000 hours of low cost operation with a small footprint, underweight, silent operation and a complete set of lenses.

Clayton Brito, Christie's country manager for Brazil, has expressed the company's satisfaction because “our GS Series laser phosphor projectors were selected by Founders, our partners, for use at Citibank's flagship branch in São Paulo. Christie is well positioned to deliver high-quality, reliable lampless projectors, that have long-lasting shine among their features, accurate color reproduction, image quality and reliability 24×7”.

In this line, Leonardo Chebly, CEO de Founders, He also points out that “we are delighted with this project, which has become a unique attraction in São Paulo, our collaboration with Christie being a key point. Their team was present from the moment of pre-installation until it was completed to ensure that the integrity of the project was a success.”.

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