Forrest Media installs the first Daktronics 8mm outdoor LED screen in Europe

For this outdoor digital systems project, This company has trusted Daktronics LED video technology, adding the first two outdoor screens with this pixel pixel to its DooH network in the United Kingdom.

Located in an area with large traffic of people and vehicles, close to Glasgow's Hydro Arena sports and events center (Scotland), the two new LED video screens Daktronics, the first with an 8mm pich pixel. outdoor installed in Europe for the digital advertising specialist Forrest Media, already show impressive commercial messages from the main brands it represents.

Each outdoor Led video screen measures 4,02 meters high by 8,05 wide, and they have “a special coating to withstand all types of weather conditions and light.”, thanks also to its combination of panels 8 mm. to offer high resolution at long distances, in an incredible location that reinforces our investment in the DooH medium”, points out Marc Keenan, by Forrest Media.

The new systems manufactured by Daktronics, which join the nineteen large format screens of the Forrest Media network in the United Kingdom, are controlled through digital signage software Scala, allowing complete brand control, tailored advertising and dynamic content.

To its strategic location near The Hydro Arena, the construction of the new Radisson Red hotel is added, whose advertising will also be managed by Forrest Media and which will be its first commercial development in the hospitality sector.