Feature 2017 will bet on interactive technology, AV and virtual with exhibitors and visitors
The 37th edition of this event promotes online communication with visitors through visual screens distributed throughout the venue and mobile devices, in addition to launching the so-called 'Interactive Exhibitor's Guide', with all the information about the contest, and innovations from companies to offer virtual and immersive experiences to tourists.
Feature 2017, that will open its doors 18 al 22 from January to Ifema – Madrid Fair, final preparations to celebrate what will be the 37th edition in its history with a clear focus on using technological tools applied to the tourism industry to improve the relationship and information with visitors and exhibitors.
One of the novelties in this last aspect is the creation of the 'Interactive Exhibitor's Guide', through which he can contract, know the modalities of participation, tariffs, mounting, organization, promotion and contacts of this international tourism fair, which until now was published only on paper and which now adds more visibility with its digitization, connectivity and effectiveness in management procedures.
Fitur's bet 2017 for the latest technology for tourism also includes the new proposals that the exhibitors will present at this event. So, The Spanish Tecnalia will show developments and applications aimed at the visualization of tourist products through immersive reality and augmented reality, generating new user experiences with different interactive tools.
For your part, Movilok will bring to the event both its mobile solutions and the recently presented one for the digital signage market: the interactive showcase Showcases (more data in Digital AV Magazine), that helps enrich a hotel's guest experience by converting any display surface (TV, Led screen, videowall) in an interactive environment.
Other technological proposals that can be seen and enjoyed at Fitur 2017 They are Infotactile's, with devices in digital and audiovisual format integrated with the mobile phone, tablet, computer, etc; Tourcard cards from the company of the same name, that include maps and audio guides, as well as a platform for selling complementary P2P activities, or Formentera & E-Mehari, that offers an immersive experience on the island of Formentera with 360º videos using virtual reality glasses.
Integrated solutions for sales and marketing in the tourism sector, with innovative search engines like Guestcentric; as well as the management application for travel agencies from Pipeline Software, or the technology also for this environment of IST-Fibos to sell cruises online with B2B applications, These are other of the numerous proposals from technological companies for the tourism industry.
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