The Posnania shopping center offers visitors a spectacular audiovisual experience

In its facilities, an extensive infrastructure of digital signage solutions has been arranged, among which a transparent elliptical LED screen of almost 100 square meters, which is suspended from the ceiling, and a double-sided totem, that with his 9 meters high it is visible from the second floor.

The shopping center Posnania in Poland it opened its doors last October, positioning itself as one of the largest and most modern commercial buildings in Eastern Europe.

This center has a large number of AV facilities to capture the visitor's attention and offer them a better shopping experience.. Visual supports are one of the most used elements and a good part of their implementation has been carried out by the partner company of Scala, SQM Digital Signage, in collaboration with Apsys Lab. Interactive video walls, screens in different sizes and formats, and professional tablets have been some of the solutions used.

The most striking and spectacular digital signage installation is a transparent elliptical LED screen that is suspended from the ceiling. “It is the largest structure of its type in this part of Europe, with almost one hundred square meters, and the only one that has an elliptical shape, with 90% transparency”, explica Grzegorz Góralczyk, CEO de SQM Digital Signage. A structure that offers an ellipse of 360 degrees and in which they have been used since small devices of 10 inches to Led screens of more than 50 metros.

Under this spectacular configuration, in the central part of the building, two other striking solutions are found. The first is a semicircular screen that forms a spectacular arch of 48 meters wide and provides a resolution of 8,160×240. The second is a double-sided totem, integrated by LED screens, that with his 9 meters high reaches the second floor. Two touch screens have been placed on this totem that allow you to take a Selfie, which is displayed on a large LED screen.

Besides, At the entrance in the parking area, seven video walls of 138 inches diagonal equipped with Kinect cameras to view shopping center scenes. This configuration allows you to offer augmented reality experiences using the building space..

This digital signage infrastructure is completed with several LCD screens and professional tablets, as well as social media tools, that offer shopping center information. A network that is integrated by NEC Display solutions, Dell, Elo and Kramer, and is managed remotely through the Scala platform.

“The Posnania digital signage installation is one of the largest multimedia projects carried out in this part of Europe. Some of the solutions delivered are so innovative that this part of the world had not seen them yet”, senal Grzegorz Góralczyk.

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