Missguided opens its first physical store with digital signage as a guide to its fashion
Smart Led, subdivision of the audiovisual manufacturer Smart AV, has designed and installed a digital signage network for Missguided's first physical store, which is located in the London Westfield Stratford shopping center, composed of 31 digital screens and two large LED video walls.
The women's fashion chain Missguided, founded by Nitin Passi in 2009, has opened its first physical store in Westfield Stratford City, currently the largest shopping center in Europe, located in East London, with a clear commitment to the latest display technology, which has been entrusted to the digital signage specialist Smart Led, belonging to the multinational Smart OFF.
Specifically, This Missguided flagship has two large Led video walls, of 3,9 mm. pixel pixel and high resolution, that adapt to a framework custom developed by the workshops Goodman Hichens, producing the effect that these large visual walls are floating above the store's checkout registers.
Added to this are a total of 31 digital screens, distributed throughout the establishment, with sizes ranging from 22 at 75 inches, and for which customized mounting solutions have also been developed.
For the installation of this digital signage network carried out by Smart Led, the content distribution platform of its partner SignStix is used, cloud based, which allows Missguided to manage and update all the digital content of the store in real time, as well as create scheduled campaigns from any device connected to the Internet.
“Missguided is a brand known for its brilliant images and innovative content, “So we have tried to infuse the same into its new flagship store with the help of the latest audio-visual technology.”, says Ryan Walker, CEO of Smart Led.
In this line, the founder and CEO of Missguided, Nitin Steps, emphasizes that “our objective was to show the volume of content in our store, and the screens that Smart Led has installed have contributed enormously to creating the immersive atmosphere that we were looking for for our clients”.
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