Monica Rich Kosann brings online sales to her Columbus Circle store with Elo screens

In the new establishment, located in The Shops shopping center, Elo interactive digital touch equipment has been installed that allows the customer to access the brand's complete catalog. A solution that optimizes the jewelry purchasing experience.

The jewelry store Monica Rich Kosann has chosen Elo Touch technology to equip its recently opened store in The Shops shopping center, located on Columbus Circle, in the Manhattan area.

Customers who visit this establishment can purchase the products displayed on the counters or access the complete catalog of the Monica Rich Kosann line through the interactive digital touch screens of Link Touch that have been installed in the store. In this way, 'physical sales' are combined with e-commerce capabilities.

“Elo touch screens have given the new store a more modern appearance, optimizing customer experience. We are going to incorporate these solutions to the new establishments we open, as well as our flagship store at Bergdorf Goodman”, explica Rod Kosann, CEO de Monica Rich Kosann.

The touch screens installed in the new Monica Rich Kosann location are used by customers to access the jewelry's complete collection. Buyers can personalize their purchases, Compare what different metals and designs are like, and see photos of the jewelry.

“This in-store implementation by Monica Rich Kosann shows the versatility of touch technology and its ability to add a personal touch to the customer's shopping experience.. A technology that allows retailers to benefit from digital signage solutions and, as in the case of Monica Rich Kosann, combine the capabilities of online commerce in the physical store”, comenta Craig Witsoe, Elo CEO.