Holotronica, Christie y PRG: Stunning 3D visualization for Beyoncé's Grammys performance

A huge transparent and reflective screen, in which high-resolution holographic and 3D effects were projected, they starred in the performance of the artist Beyoncé, who for fifteen minutes showed shocking content created expressly for this year's awards ceremony..

The innovative 3D visualization solution and high-resolution holographic effects Holo-Gauze, developed by Holotronica, along with three digital projectors Christie Boxer 4k30 have been fundamental to the performance of the artist Beyoncé during this year's Grammy Awards, for which fifteen minutes of content and effects have been produced by the live events specialist PRG XL Video, created for this occasion by the singer's own management company, Parkwood Entertainment.

The large transparent and reflective screen, of 40×22, Holotronica filled the stage at the Staples Center in Los Angeles during Beyoncé's performance, the longest and most spectacular of the gala, in which his award-winning album 'Lemonade' gained new dynamism with incredible holographic visual effects, just as he already did with this same technology in another of his shows (more details in Digital AV Magazine).

Stuart Warren-Hill, founder and CEO of Holotronica, has expressed his satisfaction “that we were asked to be part of Beyoncé's live show with Holo-Gauze, which is ideal for these events, since it allows the interpreters to stand behind our almost invisible screen-gauze, while creating impressive holographic effects that appear to float in front of them.”.

In this line, Paul Dumpel, Christie events manager, points out that “we are grateful to our partners for having our projection technology for a project as artistically creative as this one and being part of Beyoncé's performance at the Grammys.”. Demo content was created in 4K, taking full advantage of the resolution offered by our Boxer 4K30”.