Reale Seguros combines gamification and digital signage to bring the brand closer to employees

To create an experience that sought impact and notoriety, Neo used two large format LG screens, equipped with cameras equipped with Kinect technology and a sensor, developed by TC Group, that discerned whether the player was male or female.

On the occasion of its annual agency convention, Reale Seguros developed an experience that sought to make its agents feel closer to the brand. Neo Advertising was the company responsible for achieving this goal with a Kinect game and professional large-format screens from LG. It was intended that those attending the event, which was held in Bilbao last 23 February, They felt as if they were in front of a goal in a full stadium and with the emotion of being able to score the winning goal..

For this, two LG screens of 65 y 98 inches in each of the Bilbao hotels where the convention took place. They were equipped with cameras equipped with Kinect technology and a sensor, developed by TC Group, that established whether the player was a man or a woman through a small camera and a processor capable of executing complex intelligent algorithms.

With this initiative, Neo was able to create a game where the person is recognized before starting the game. Once started, the player had three attempts to shoot, score a goal and unlock access to the 'secrets' of the convention: a menu where you could navigate to discover the agenda of activities and the people involved in the event.

The entire game was designed and implemented by the Neo team, with the help of TC Group and LG, thinking about the client's needs and how to create an experience that unites the brand with its agents, while offering relevant information about the convention.

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