A digital signage solution offers high-impact audiovisual communication in Alucine cinemas

Vitelsa has been the company in charge of carrying out the design and implementation of this dynamic signage and marketing project in the center of Puerto de Sagunto (Valencia) which allows the centralized management and updating of the contents displayed on the digital media of the different leisure areas with minimal intervention by non-technical staff.

Mediterranean Cinematographic Corporation is the manager of the Alucine cinemas, a leisure center with seven state-of-the-art rooms and various restaurant venues located in the Port of Sagunto (Valencia). This company has always stood out for its search for innovative concepts for its centers., with the aim of being able to create and offer an optimal leisure experience to its clients.

With the aim of improving information and generating audiovisual communication with greater impact, a digital signage project has been implemented., of whose design and realization he has been in charge Vitelsa, that automatically integrates the signage of the different leisure areas of the center.

Thanks to the new system implemented, cinemas offer real-time information on the films broadcast in each of the theaters and their broadcast status, notifying customers in the restaurant or waiting areas of the center when they can access each of the rooms.

Likewise, the dynamic presentation of multimedia content provided by film production companies and distributors has been improved., allowing customers greater enjoyment of the previews of broadcast films and new releases. This new system also allows the implementation of dynamic marketing actions, supporting promotional messages, both internal to the center and external, in collaboration with other leisure and restaurant venues in the city.

Two panoramic video walls have been installed in the entrance hall to the cinemas to welcome customers., supports on which high definition trailers of the premieres and previews of future films are broadcast on a scheduled basis. These large-format LED video walls are also prepared to support the broadcast of promotional multimedia inserts related to both the center's leisure and restaurant offerings and external advertisers..

A large format Full HD LED monitor has been placed at the entrance to each room., where images and information are presented in real time about the broadcast film. These screens are updated automatically according to the programming planned for each room., providing great flexibility since many of them broadcast more than one different movie per day.

For the automated updating of the room programming, Vitelsa has developed a custom application, that allows the synchronization of the system with the online platform for reservation and payment of cinema tickets. This synchronization allows you to automatically and remotely manage the capture and presentation of information for each session. (depending on day and time), not requiring technical intervention from the center's workers.. This same application also allows you to integrate the high definition multimedia content necessary to compose the signage and advertising channels that are broadcast in the different areas of the venue..

Another differentiated area within the premises are the two fast food restaurants., a hamburger restaurant and a sandwich shop, which have also been connected to the digital signage network to present the menus in a dynamic and attractive way on large format screens installed in the cash registers.. These displays allow a quick update of contents and prices, also attractively promoting new dishes, promotional offers, etc.

As the technological core of the system, an advanced digital signage system has been implemented and configured., implemented on a content server that allows centrally configuring and controlling the multimedia channels broadcast in the different venues through the center's data network.

Content creation software allows you to configure and distribute personalized multimedia content to each of your chosen viewing points, combining video signals in real time, HD video files, audio, text and images. You can also manage the remote on and off of the monitors, manually or by time programming.

Digital content is distributed in a segmented manner through the corporate network to each of the players., that store it locally. In this way, the reproduction quality of the channels is optimized and the robustness and reliability of the system is increased., allowing the autonomous operation of each of the screens even if there could be a power outage.

This new Vitelsa project has allowed us to launch an advanced dynamic signage and marketing system optimized for movie theaters., with great robustness and simplicity of operation that allows centralized management and updating of content with minimal intervention by non-technical staff in the rooms.