BrightSign participates in the digital signage project of one of the most emblematic clubs in Las Vegas

The LS and.

BrightSign, in collaboration with the advertising agency Socialure, have developed a digital signage experience for the Cromwell Casino in Las Vegas.

The objective was to promote their digital assets and create a greater impact in the nightclub and other key points within the casino.. “We have eliminated the computer-based infrastructure and replaced it with a network made up of BrightSign players., achieving a much more stable and agile platform when sending any type of digital content”, Explica Emile Van De Coevering, creative director of Socialure.

The centerpiece of the project is a set of Led screens, in addition to 20 televisions located in Club Drai (Drai's Club), one of the most iconic nightlife and entertainment destinations in Las Vegas. Some supports that offer great opportunities to promote the brand image or be used by the sponsors of the different events that are organized..

BrightSign's LS and XD players are responsible for providing content to these screens, alternating between synchronized animations, displayed on lighting screens, and the advertisements promoted by the club's sponsors.

The Drai Club also intersperses feeds from Facebook and Instagram, displaying real-time social messages from club customers and posts marked with designated social tags.

Entire network is managed through BrightSign Network, with BrightAuthor playing a key role in content creation and allowing content to be scheduled in advance and eliminating downtime.

Other screens have also been installed in different spaces of the Cromwell Casino that are used to show summaries of the events that have been held or are going to be held at the Drai Club and offer information about what is happening at this nightclub..

The next step of this project will be the incorporation of the XT media players to offer Live TV to this digital signage circuit.. This application will also include Avnu's all-in-one interactive touch screen incorporating BrightSign's digital signage modules. (DSM).