LG Partner 360: a successful strategy to change business with technological innovation

Innovation, attitude and passion in its developments and projects are the essential values ​​that mark the strategy of the Spanish subsidiary of LG, and specifically its B2B division, as they have conveyed it to more than five hundred partners and media who have attended their professional event Together, held this year at its headquarters, which materializes with the inauguration of the Partner Experience Center 360.

The third edition of Together, professional event of the Spanish subsidiary of LG Electronics, This year it had new and differential elements that it presented to the nearly five hundred partners who attended this event.. The most obvious has been its celebration at the company's own headquarters., on the outskirts of Madrid, in which an area has been created to celebrate this type of events, as well as to officially inaugurate its Partner Experience Center exhibition center 360.

A technological staging of LG's innovation that has been completed with the successful evolution of its B2B division and its strategy Partner 360, “which no longer represents the future of the company, but the present and supposes the 30% from LG Electronics. The formula for success has been research and development plus attitude”, stated in his first official intervention as general marketing director of LG Iberia.

To this formula of innovation and attitude as business 'DNA', Francisco Ramirez, B2B general director LG Spain, He added “the passion for everything to go well.”; with more than one hundred people dedicated to helping, advise and be involved in the entire project process, in such a way that the client is a partner, and hence the name of this strategy and the inauguration of a center in which to experiment and develop joint solutions”.

This evolution materializes in “a constant and sustainable growth of the 20% in the last five years, that in the first quarter of 2017 has increased by a 40%, con 2.000 projects in portfolio right now, of the more than 10.000 what we have done in this time, both for large companies and for the SME business fabric, which we complete with value-added services – Ramírez points out –. We are clear that the real work begins once the product is installed and launched, offering peace of mind to the client”.

The B2B division, with a volume that exceeds one hundred million euros in Spain and which places this subsidiary in the eighth country worldwide in business volume and in the second in Europe, only behind Germany, “It is a global commitment by LG,” says Ramírez., that has managed to turn its strategy around thanks to innovation, with energy efficiency as a vital element for the transformation of companies”.

360º innovation and professional Oled technology

An example of this vision has been the inauguration at this event of the so-called Partner Experience Center 360, con 400 meters of surface, a kilometer of cables and more than 250 different references in specific vertical market scenarios (turismo, health, bank, restoration, education, retail,…), with indoor and outdoor systems, whose example is the project that the company has carried out in the new Wanda Metropolitano stadium, of Atlético de Madrid (more data in Digital AV Magazine); or the technological equipment of the Rafa Nadal Academy by Movistar, also analyzed by this half.

In this center the first professional Oled system is shown - model 55EF5C- installed in Spain. A key technology for the company “that offers two hundred times purer black color than other LEDs.”; more colors and with more realism; with systems less than 4mm thick and the possibility of creating curved formats without problems (concave and convex), double-sided and transfer it to visual artistic creations for spectacular projects”, explains the B2B director, some of them analyzed in this diary.

Besides, LG Partner 360 has brought to this center the first models in all of Europe of its star product, presented in WHEREAS 2017, LG Oled Signage de doble cara 55EH5C, in addition to monitors for health and hospital centers (such as models 27HJ712C and 27HJ710S), and several examples of the brand's most advanced outdoor screen solutions.

Among these new features, the Ultra Stretch 86BH5C monitor stands out., the only 86” ultra-wide professional display on the market so far, as well as all the Oled technology proposals applied to the professional environment, como Hotel Oled 65EW961H (the company's first TV with this technology for the hotel market) and the aforementioned double-sided equipment.

The IT environment is represented in the Partner Experience Center 360 with the new cloud monitors, which are a commitment to simplify the work environment providing maximum performance; 4K and ultrawide format curved systems 21:9 (modelo 38UC99-W), and PC 15Z970 and 14Z970 notebooks under 1 kilo of weight and 17 hours of autonomy.

“En Partner Experience Center 360 We show experientially everything that LG Partner 360 can do for a business - Ramírez emphasizes -. We also emphasize outdoor technology and smart air conditioning proposals for businesses., since these are the products that are surprising our partners the most and with which we have built the most recent success stories”.