La Vaguada implements a large digital signage circuit with LED&Go

This shopping centre continues to bet on digital marketing and has incorporated digital signage into its base, two screens of 7,4 m2 located at the entrances to the parking area; two double-sided Led banners and 9 m2 suspended from the ceiling, a digital staircase of 4,5 m2 and the key element of this project, a widescreen display of 30 m2 covering the elevator of the Great Plaza.

The shopping centre of La Vaguada, located in the Madrid neighborhood of El Pilar, It has a surface of 85.000 square meters spread over three commercial floors and two parking floors with 3.600 Available places.

From its origins, This leisure and entertainment centre has continuously worked for its continuous renovation in order to follow the guidelines demanded by its visitors, that reach the 25.000 Annual. And, with this objective, The Trough, hand in hand with Clear Channel, as a company that markets the supports, and LED&Go as a technology provider, has implemented a digital circuit based on Led technology, with a distribution throughout its spaces and an impressive result.

According to Led&Go is the largest digital LED circuit that can be found in the Spanish capital "and one of the most ambitious projects we have worked on".

This digital signage circuit is made up of two indoor screens of 7,4 square meters and a pixel pitch of 6 mm, located at the entrances to the parking area; two double-sided indoor LED banners and a pixel pitch of 3,9 mm, suspended from the ceiling (1,5×3 metre), A digital staircase (9×0,5 metre) and the key element of this project, a panoramic screen that covers the elevator of the Great Square (3×10 metre). This project is completed with the large circular screen of the Plaza Metro, what, as already published in Digital AV Magazine, was installed by Led&Go on 2014.

All screens installed inside the center feature pixel pitch technology 3,9 mm; with high-quality resolutions capable of playing high-fidelity content, as in the case of the elevator screen that provides 768 x 2.560 Pixels.

In addition to the hardware deployment carried out, production is added, Management and reproduction of tailor-made content, that making use of all the supports generate an immersive and attractive effect for customers.

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