Daktronics responds to the retail sector with the range of Narrow Pixel Pitch LED screens – NPP

The manufacturer has shown for the first time at the Retail Digital Signage Expo 2017, held during the week dedicated to this environment in London, its LED screens with ultra-narrow pixel pitch (NPP) o high density and resolution. An innovative visual solution that offers high image quality and durability to meet the demand of the retail commercial environment.

As part of the London Digital Signage Week, the fair RDSE has counted on 15.542 assistants, of which 2.100 They are international visitors. Mostly retail professionals and integrators looking for a visual solution that offered excellent image quality, as well as the durability necessary for the retail environment, have shown great interest in Daktronics NPP solutions.

This is what Patrick Halliwell has pointed out, managing director de Daktronics in UK: “The industry standard for image and video quality is HD resolution and it is rapidly expanding to include 4K content.”. LED video displays with ultra-narrow pixel pitch can now display content that was previously restricted to LCD screens. Daktronics displays offer high resolution without interruptions to create a detailed and sharp image. “It is an ideal product for stores and shopping centers that want to add an element of luxury and a highly dynamic experience”.

During the company's participation in the contest, Halliwell explained that “we have seen increased interest in indoor displays for the commercial market and stores.”. We have installed systems in some of the largest shopping centers in the UK, like Westfield in London, as well as at international airports such as Gatwick and, in the United States, in Los Angeles (LAX). The trend extends beyond the United Kingdom, and we have recently completed a fantastic project at CentrO Mall in Germany, to create an unforgettable experience, with a digital canvas of almost 250 m2. Those responsible for the center made the decision to create a pleasant and relaxing environment, with the 75% of content designed for this objective, thus improving the customer experience”.

Daktronics' unique solution is the most energy efficient available on the market, with a particular management of the heat generated by millions of LEDs. With half the energy consumption of standard solutions available in the industry today, get up to double the shine.

A fundamental advance, since heat is one of the biggest challenges manufacturers face today and is the main factor in screen failures. Hence, Daktronics invests extensive resources in product development and testing in its own laboratories specifically designed for the analysis of all solutions, complying with all required regulations and guaranteeing the reliability and real longevity of the screens.

Daktronics offers a wide range of products, for both interior and exterior applications. As customers increasingly demand tighter pixel resolutions for indoor applications, The manufacturer has developed a range of NPP LED displays in the below 4mm category, including: 1.2mm, 1.9mm, 2.5mm y 3.9mm.

As Susanne Turner adds, Business Development Manager at Daktronics, “The retail market is evolving at high speed to try to maintain a preferential position in a highly competitive environment with a wide range of store options for the consumer.. Brands and businesses respond to this situation by truly focusing on the customer., offering the consumer an attractive and unique environment. Creating these 'memorable impressions' is essential to remain competitive and requires working with specialized companies that can help turn this vision into a reality.. “One of the main objectives of Daktronics' effort is to create these experiences for our customers.”.