Carrefour consolidates its omnichannel strategy, multi-format and multi-brand with Clear Channel

The objective of this alliance is the renewal of a large part of the supports already installed, as well as the incorporation of new digital advertising elements in 82 centers, with mupis with LCD screen, screens of 6 square meters or monopoles of 60 square meters.

Clear Channel will be in charge of modernization, digitization and exploitation of advertising media of more than 130 commercial spaces owned by Carrefour, Carrefour Property and Carmila in Spain.

Innovation is at the center of Carrefour's business strategy and its promotion is part of the chain's commitment to manufacturers and customers., offering them products that represent greater added value in their shopping cart. This new agreement, that Carrefour Property, real estate subsidiary of the Carrefour Group, has signed with Clear Channel is integrated into the company's digitalization process in its establishments, to provide them with the latest technology and consolidate their omnichannel strategy, multiformat and multibrand.

The implementation, which will take place throughout the last quarter of the year, will allow centers to have multi-format solutions, intelligent and capable of adapting their content in real time, which represents a great advance in communication with customers and visitors.

The main objective of this alliance is the renewal of a large part of the supports already installed in Carrefour commercial spaces, Carrefour Property y Carmila; as well as the incorporation of new digital advertising elements in 82 centers, like mupis with LCD screen, screens of 6 square meters or monopoles of 60 square meters with the latest technological advances and features.

Besides, Clear Channel will be in charge of the exploitation and management of all these new advertising media.