Vueling bets on iWall's DooH circuit for its Rock Star interactive marketing campaign

The Spanish airline and the creative agency McCann have designed a gestural interaction and augmented reality game, developed by the specialist Iwall in Shop to be implemented in your outdoor circuit of digital screens, in four shopping centers in Spain.

for three days, the airline Vueling has surprised visitors to four shopping centers in Barcelona, Bilbao, Alicante and Seville communicating their destinations to the rhythm of music and through four interactive screens from the specialist iWall in Shop, reinforced for this engagement action, created by the agency McCann, with interactive menus based on classic rock and roll songs.

Visitors who came to these shopping centers focused their attention on these interactive screens, from which they were invited to become musicians. Through interactive menus they could select their instruments and accessories, dress up and choose one of the best-known rock songs to demonstrate your skills with the drums and guitar, to experience like rock star.

Once your performance is finished and directly from the screen, Your award ticket was printed and a photo was taken that was uploaded in real time to the Vueling Rock Star landing page to share..

The result of this initiative has been positive, with more than 2.300 interactions, with an average of 106 seconds of interaction per user, and around a thousand prizes distributed.

For this DooH interactive marketing campaign, animated illustrations have been specifically designed using motion graphics., taking advantage of all the possibilities offered by this type of digital media.

Besides, The action has been reinforced with a dynamic campaign on the rest of the digital screens in the shopping centers, that reported in real time on the prizes already awarded and the time remaining to be able to play with Vueling Rock Star. This initiative is the first of a series of interactive campaigns on cutting-edge digital media that will be carried out during the rest of the year..

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