Digital signage of this Spanish company management system is already operating in more than 120 clinics of this chain in the world, as in Colombia, where the makers of Icon Media, in collaboration with the Chamber of Commerce Hispano-Colombiana, end of present its innovations in signage.

Icon Multimedia clinics Dentix LG colombia

The chain of dental clinics Dentix It has opted for digital display systems to improve communication with customers and potential, both inside and outside their establishments, with the deployment of monitors from the 55LV77 55-inch high-brightness of LG, que se han instalado en configuración videowall en sus escaparates, así como en las salas de espera, donde se ha optado por pantallas de 75” del modelo 75XS2B de este fabricante.

Esta gran red de cartelería digital se gestiona con el software Deneva de la empresa palentina Icon Multimedia, que permite que las pantallas muestren contenidos de los servicios que ofrece Dentix, con venta cruzada de productos, así como información de interés y entretenimiento para los usuarios que acuden a sus centros.

Icon Multimedia Clinicas Dentix LGEste caso de éxito ha sido presentado por Icon Multimedia en Bogotá, donde opera su software en la clínica dental de esta cadena en Colombia, aprovechando la organización de un evento informativo que la compañía española ha realizado con la Cámara de Comercio Hispano-Colombiana para presentar sus novedades en cartelería digital a integradores de sistemas, especialistas en ingeniería audiovisual y explotación publicitaria, entre otros asistentes.

With the title 'Present and future of digital signage', Icon Multimedia makers have also explained the trends of market and relation customer and brand with interactive and impressive visual systems, iBeacons, audience measurement solutions and behavior of customers, among others, stressing the importance of the a Manager content to hone the business strategy and communication, as well as improving sales of each business.

Multimedia icon colombia

Alberto Herrero, EMEA BDM of Icon Media, explained the advantages and possibilities of Deneva, your solution for digital signage, how functional scalability, adaptability and international reach. "There is a tendency to make more and more connected, interactive and personalized spaces. The possibility of incorporating an intuitive, easy to use and very versatile CMS like Deneva enhances the shopping experience".

Currently, Icon Multimedia works on several projects in the Andean region, with extensive experience in the Colombian market, with projects in malls (additional information at) digital AV) or tramway of Medellin, which already has the information system managed through the platform Deneva traveller.


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By • Jul 14, 2017
• Section: Study cases, OUTSTANDING, Digital signage, Display, signs distribution, Events, Business, dynamic Advertising